The hues of Colors seem to be fading and Star Plus has emerged this year as the favourite of media planners and buyers in the Hindi GEC space, according to the second edition of the annual Pitch Media BrandOmeter study. On the other hand, Special Interest channels seem to be performing better than any other genres. In this report, we take a look at how TV channels in India have fared in the last one year.
Print ad volumes of soaps increased by 74 per cent during January-October 2010 compared to the same period in 2009. ITC Ltd was the top advertiser of soap brands advertised in print during this period. Lux Sandal and Cream was the number one new soap brand advertised in print during January-October 2010.
“Life insurance is a long term business and thus long term sustainable profitability is the key. The industry is already very competitive with 23 players... In the coming years, companies that can strike a the balance between creating value for customers and the shareholder capital will sustain and achieve the breakeven mark,” says Nageswara Rao, MD and CEO, IDBI Federal Life Insurance.
Why Axis, a Bangalore-based design and advertising agency, has been retained by Vision Express, the joint venture between Reliance Retail and Dutch optical retailer Pearle Europe. Why Axis has managed to retain the business amid a tough pitch process, which saw the participation of eight top agencies.
The television industry had an action-filled week. First, the I&B Ministry directed Colors and Imagine to change the timings of ‘Bigg Boss’ and ‘Rakhi ka Insaaf’ to a later slot. Then, Colors challenged the Ministry’s directive in court and got a stay on the order. While these developments raise quite a few questions, one cannot help but compare a similar scenario, including Star Plus’ ‘Sach ka Saamna’ last year, and wonder why the Ministry issues different directives for the so-called ‘adult’ content.
A total of 81 entries for the Effies Awards 2010 have been shortlisted from the 276 entries received this year. From India this year, Ogilvy India, Lowe Lintas and Mudra have scored the maximum entries in the shortlist for Effies 2010. It may be noted that the total number of entries received this year is nearly double that of last year (148 in 2009).
airtel has taken the leap and revamped its logo, and the brand is on media overdrive to drive home the point about its new avatar. But the question is how well has the new logo been received? There has already been vocal opinion on how the logo is so much similar to its competitor Vodafone and thus seeming to be a ‘me too’, and failing to create a distinct identity.