Balaji Telefilms Ltd has gone for a corporate image makeover, unveiling a brand new visual identity and its new vision and brand values. The new identity reflects the fresh perspective adopted by Balaji Telefilms towards existing and new businesses and the core brand values that the brand has successfully been built on over the last 15 years.
Speaking on the concluding day of CII Brand Summit 2010, held in Bangalore, PepsiCo India’s Punita Lal urged advertisers to talk about share of conversations, instead of share of voices, and conceive campaigns based on big ideas rather than on brilliant advertisements.
The session on ‘Engaging with Consumer through Celebrities’ saw an interesting discussion where the panelists Vivek Oberoi, Ashok Das, Harish Bijoor, Senthil Kumar, H S Goindi and Rajeev Raja gave celebrity endorsement the thumbs down, while maintaining that idea was the core and there was no substitute to idea.
The advertising and media fraternity gathered in Delhi on February 19, 2010 to share their experiences and special memories of advertising legend SR Mani Ayer, who passed away on February 8, 2010. Nearly everyone present at the gathering remembered Ayer as a teacher, boss, friend, colleague, mentor and a person with high values and who commanded tremendous respect.
Day Two of CII Brand Summit 2010 saw an interesting mix of speakers present their view points on the core topic ‘Marketing Disruption: How will brands woo consumers in the age of discontinuity’. One of the panel discussions saw Jonathan Howlett, Director Airtime Sales, BBC Worldwide, UK speak at length on the topic ‘Media Convergence: friend or foe?’
Sunday morning saw ex-colleagues and friends of SR Mani Ayer coming together in Bangalore to celebrate the life and quirks of the advertising legend. All present had some special experience, learning or anecdote to share. Delhi had held a similar ‘remembrance meet’ last week, that saw the Capital’s ad frat pay their tributes to Ayer.
Food & Beverages sector advertising in print increased by 24 per cent during 2009, as compared to 2008. Beverages was the top category advertised under this sector. PepsiCo India Holding (P) Ltd and Coca Cola India Ltd were the top two advertisers of the Food & Beverages sector in print during 2009.
Crayons Communications has added Shoexpress, part of the Landmark Group, to its kitty. Launched in 2006, Shoexpress is now looking to increase awareness and build their brand. Crayons proposed a marketing strategy that treats Shoexpress as an entirely new brand.
Three words that keep Bhavna Jha, Head, TME Delhi, going are energetic, confident and positive attitude. Beginning her career in Media in 1997, Jha has worked on a wide array of clients over the years that include Coke, Hyundai, Maxima, Nomarks, Airtel, Sony Ericsson, Bharat Petroleum, Honda Motorcycles, Xerox, Nike, and W, among others. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Distribution remains the trickiest of all functions for Indian television broadcasters. Digitisation of distribution platforms was supposed to be the answer to reducing dependence on ad revenues and leading to subscription. But instead, broadcasters have added another complication to the list. It is this slow takeoff of digital distribution platforms that has become one of the key reasons that have kept television behind mediums such as print and online when it comes to specialised content.
With just a few days to go for the Union Budget 2010, the radio industry has once again has pinned its hopes on Finance Minister Pranab Mukherjee. exchange4media speaks with radio players on their Budget wishlist, which includes cut in service tax and lowering of duties on import of radio equipment.
After a year of fighting slowdown effects, the ad industry is looking forward to celebrating ‘Survival of the Freshest’ at GoaFest 2010. Another factor to look forward to is a new venue – the Utorda Beach in South Goa. This change has been welcomed by the ad fraternity, as exchange4media finds out more.