Balaji Telefilms unveils new corporate identity

Balaji Telefilms Ltd has gone for a corporate image makeover, unveiling a brand new visual identity and its new vision and brand values. The new identity reflects the fresh perspective adopted by Balaji Telefilms towards existing and new businesses and the core brand values that the brand has successfully been built on over the last 15 years.

e4m by exchange4media Mumbai Bureau
Updated: Feb 22, 2010 9:45 AM
Balaji Telefilms unveils new corporate identity

Balaji Telefilms Ltd has gone for a corporate image makeover, unveiling a brand new visual identity and its new vision and brand values. The new identity reflects the fresh perspective adopted by Balaji Telefilms towards existing and new businesses and the core brand values that the brand has successfully been built on over the last 15 years.

The corporate makeover presents the group with an opportunity to imbibe the new identity and to celebrate the indomitable and relentless team spirit.

In a prepared statement, Ekta Kapoor, Joint Managing Director, Balaji Telefilms Ltd, said, “Balaji Telefilms’ new brand identity denotes an enhancement of perspective and a broad-basing of our ambition to talk to a larger cross-section of audiences. The new identity will build a seamless bridge across businesses and aspirations.”

Puneet Kinra, Group CEO, Balaji Telefilms Ltd, said, “Our new corporate colours – red and orange – reflect our governing values of storytelling, passion, integrity, compassion and excellence. The vibrant colours demonstrate the eagerness to embrace new opportunities while retaining the core traditions and values.”

The ‘Namam’ logo, inspired by the vermilion mark on Lord Balaji’s forehead, stimulates the vision and the bold and aggressive colours characterise the attitude of the company. Physical manifestation of this transformation has already been made across all organisational touch-points as well as the Balaji Telefilms website.

The mandate for the corporate identity was given to Ray + Keshavan/ Brand Union, who did an extensive mind-mapping of external as well as internal stakeholders of Balaji Telefilms to arrive at the essence of the new identity and how it gets manifested.

Along with it, Balaji Telefilms also announced the launch of its latest initiative, ALT Entertainment, which aims to become the preferred content provider for its target audience with its content across platforms and to engage and connect deeply with its consumers.

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