GoaFest 2010: Ad frat looking forward to celebrating creativity at a new venue
After a year of fighting slowdown effects, the ad industry is looking forward to celebrating ‘Survival of the Freshest’ at GoaFest 2010. Another factor to look forward to is a new venue – the Utorda Beach in South Goa. This change has been welcomed by the ad fraternity, as exchange4media finds out more.
After a year of fighting slowdown effects, the ad industry is looking forward to celebrating ‘Survival of the Freshest’ at GoaFest 2010 over three days (April 8-10). Another factor to look forward to is a new venue – the Utorda Beach in South Goa – instead of the usual venue of Cavelossim beach. This change has been welcomed by the ad fraternity, as exchange4media finds out more.
On opting for a new venue this, Colvyn Harris, Chairman, GoaFest 2010 and CEO, JWT, explained that the intention this year was to make the event even classier and raise the bar of the event higher in its fifth year. He said, “This year, there will be a clear division of activities between the beach and from the resort that adjoins the beach. There will be better provisions of basic necessities and hence, the event shall be better organised.”
Reacting to the change in venue, Nilesh Vaidya, ECD, Euro RSCG India, exclaimed, “Definitely good news!” He added, “Anything that’s a change is good news. Especially, with an event that has to do with creativity, change is important. I am very excited to know more about GoaFest 2010 and above all, about the venue. After four years in a row, we have something different. Being a creative platform, GoaFest as an event has to be dynamic every year and offer something new to boost our energy, and thus, change of venue seems to be a good idea. It’s great news and I am looking forward to GoaFest 2010.”
However, for Ambar Chakravarty, ECD, Publicis Ambience, it becomes a bit of restriction to have some of the activities held from the resort. He noted, “A new venue definitely sounds good, but division in activities out of the resort and the beach does not go well. Goa is all about the beach and sand. Thus, everybody has every reason to express their happiness, disappointments or excitement on the beach. However, I am glad that the beach is on, but the resort gets a bit restrictive in terms of young professionals mingling with the senior professional level. At the previous venue, it played as a leveler between the two ranks of professionals. But yes, a new venue sounds good. However, I hope the level of energy and excitement remains the same.”
Keeping his expectations at a neutral level is Rohit Malkani, ECD, Grey India, who commented, “It’s a sensible and a fair idea. It is nice to know that the committee thinks of raising the bar of class for the event. Guess that was much needed. It’s a good gesture to keep in mind about the basic necessities and requirements for a three-day long event platform like GoaFest. But at the same time, I only hope that the level of energy, excitement and the conglomeration between the seniors and juniors remain the same. Because these are the factors that have made GoaFest a must attend event over these years. Cheers!”
This year, the GoaFest committee includes Colvyn Harris, President, Advertising Agencies Association of India (AAAI) & Chairman, GoaFest 2010; Bhaskar Das, President, Bombay Ad Club; Sam Balsara, Chairman, Industry Leadership Conclave; Shashi Sinha, Chairman, Media Abby Awards; Suman Srivastava, Chairman, Knowledge and Learning Seminar; and Ajay Chandwani, Chairman, Creative Abby Awards.
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