Videocon d2h, the direct-to-home service provider has lodged a complaint with the Mumbai Cyber Cell Police Station, Bandra Kurla Complex, requesting them to block certain fake websites that are using the Videocon d2h brand name to cheat the public and malign their brand name.
NaiDunia had recently launched an interactive game campaign, ‘Slide & Ladder’, in Indore to engage fresh readers with its brand. Just like the traditional Snakes & Ladders game, the participants had to move forward in their games on the basis of the number of the dice, which was printed daily on the front page of NaiDunia.
Ibibo.com has joined hands with Maruti Suzuki to launch a first-of-its-kind talent hunt that will give the winner a chance to write, direct and even act in a serial that would be created and designed by the winner of the talent hunt. Rahul Sharma, Vice-President, Brand Solutions, ibibo.com, explains more on this talent hunt as well as more such initiatives.
Mint, the business daily from HT Media Ltd, has forayed into Ahmedabad with a new edition today, July 13, 2010, exactly a year after the launch of its Chennai edition. With the launch of this edition, Mint will now be available not just in Ahmedabad, but in Baroda, Rajkot, Surat and Gandhinagar as well.
General Insurance Corporation of India (GIC) has empanelled three agencies – Triton Communications, Concept Communication, and Mudra Communications – to handle its creative and media duties. Anoop Khanna, Senior Manager (CMD’s Secretariat & Corporate Communications) has confirmed the development to exchange4media.
On the back of a multi-agency pitch, Lintas Media Group’s (LMG) Delhi office has been appointed as the agency of record for Urban Health Initiative (UHI). The initiative is funded by Bill & Melinda Gates Foundation. The business has been awarded to Lintas Media Group for a four-year period.
The ITC media pitch is progressing full speed. It is understood that the first round of presentations is now complete, and there were four agencies in addition to the incumbent Lintas Media Group in the fray for the business. The agencies are Mediaedge:cia, Starcom Worldwide, Madison Media and Mudra Max.