O-Zone, India’s leading wireless network solution provider has joined hands with ‘Coffee Bean and Tea Leaf’ to give its customer a joyful experience of enjoying O-zone’s Wi-Fi service while sipping their favourite coffee. The tie-up will enable customers of Coffee Bean and Tea Leaf to use O-Zone’s Wi-Fi service at all the outlets of the café chain through pre paid vouchers. The Wi-Fi services can be enjoyed by the customers at all the Wi-Fi enabled devices including mobiles, laptops and tablets.
Stage is set for crowning of the ‘impact Person of the Year’ on December 16, 2010. The Award, in its sixth year, is set apart from other awards in that the winner is nominated by her/ his own peers from the industry. This year’s nominees include Sam Balsara of Madison World, Ravi Dhariwal of BCCL, Arnab Goswami of Times Now, Sanjay Gupta of Jagran, Aroon Purie of India/ TV Today, Vikram Sakhuja of GroupM, Ronnie Screwvala of UTV, Uday Shankar of STAR India, Man Jit Singh of MSM/ Sony, and Rajiv Verma of HT Media. The award is presented by Jagran.
Members of WikiLeaks team have abandoned ship to start their own whistleblower website, OpenLeaks. The new site will not publish any information itself, instead providing it to editorial content providers, so as to avoid the problems that recently plagued WikiLeaks.
Permission based e-marketing is an initiative to spread a company’s message without winding up unread in the spam folder of recipients, or worse, annoying potential customers, driving them away from your product. Delhi-based Octane marketing has entered into the fray with its newly launched product, which will allow a marketer to simply create the message and then automate the distribution across various mediums.
Star India is hosting a two-day workshop on ‘Comparative Perspectives on Media Self-Regulation and Society’ in Delhi on December 14-15, 2010. The workshop will explore international and comparative perspectives on media regulation as it affects current debates and the future role of information in society.
ThoughtBox, a media consultancy specialising in media planning and buying, has set up shop in Bangalore. The agency also provides creative solutions through its associates. The agency has two business verticals – namely, RadioBox and ITBox, which specialise in radio and IT solutions, respectively.
Digital marketing agency Blazar recently celebrated its first anniversary. A spinoff of digital firm Quasar, the company has in this one year carried out campaigns for various digital companies, including Makemytrip.com and Shine.com. Blazar Business Head says that he wants to change the perspective on digital advertising and shift focus from CTR and CPM to newer metrics, which more accurately reflect the engagement of the audience.
eBay India has releases their third annual online buying census, which tracks the buying and selling trends of people who use the popular online retailer. Delhi remains the top city for transactions, but Mumbai continues to sell more items online than Delhi. Jaipur is the third most active Indian city on the site.
Magazine publishers have always decried the results of the Indian Readership Survey (IRS), stating that the numbers are not always representative of the actual readership. While there is still uncertainty on which is the most relevant metric – AIR or TR – for measurement of magazine readership, the question also arises on how magazines that are not registered with the MRUC get measured.
Shriram Insight, the stock broking arm of the Rs 42,000 crore Shriram Group, has roped in TME, the media company of Rediffusion Y&R, as their media agency. Confirming the development, Akhilesh Singh, MD, Shriram Insight, said, “We have roped in TME as we feel that they have the necessary expertise and a refreshing perspective from an execution point of view.”