Online travel company Yatra.com and Tyroo Media, a global advertising network funded by Yahoo!, have announced a strategic alliance that will allow Tyroo to exclusively promote and sell designated advertising space on Yatra.com to interested companies in India and overseas.
The Nielsen Company has announced the appointment of Amit Adarkar as Vice President, Nielsen Bases. Adarkar will be based out of Mumbai and will report to Prasun Basu, Vice President, Nielsen Bases, South Asia and Middle East & Africa, and Executive Director, Consumer Research, South Asia, The Nielsen Company.
The two-day CII Brand Summit 2010 got underway in Bangalore on February 19, 2010. The focus in the fifth edition of the Summit is on ‘Marketing Disruption: How will brands woo consumers in the age of discontinuity’. Adi Godrej held the audience’s attention with his three keys to building a successful brand strategy and rejuvenation of brand Godrej.
Following the announcement of GoaFest 2010 dates (April 8-10), AAAI and the Ad Club on February 19 unveiled the theme for this year – ‘Survival of the Freshest’. This apart, a new venue for the festival was also announced – Utorda Beach in South Goa, instead of the usual venue of Cavelossim beach.
“The year 2009 was tough for us, especially for the Mumbai branch, as we handle many financial and retail clients out of here, which were the two sectors that were mostly affected... But at the same time, we fortunately had some good business wins, and as a result the McCann Worldgroup India did really well... our unconventional advertising streams generated a lot... As far the growth target is concerned, we are cautiously optimistic,” says Prasoon Joshi, Executive Chairman & Regional Executive Creative Director, McCann Worldgroup.