In the wake of a multi-agency pitch, Reliance Communications has moved its media mandate to OMD and MEC. The wireless data and DTH part of the business has been awarded to OMD, while the wireless part, which includes voice and 3G, has been assigned to MEC. The incumbent on the business is Mudra Max. The total business is pegged at upwards of Rs 400 crore. Sanjay Behl, CEO, Reliance Big TV and Group Head - Brand & Marketing, Reliance Communications, has confirmed the development to exchange4media.
Sindhu Holding has won the trolley rights at the Indira Gandhi International Airport’s newly opened Terminal 3. The contract is for three years. A tender was floated two months’ back in which several OOH agencies had taken part. Times OOH is handling the advertising for the airport.
As per the latest RAM data, Radio Mirchi continued to lead in the Delhi market for the morning slot between 7 am and 11 am in Week 29. The FM station got a 23.4 per cent market share in Week 29, up from 24.1 per cent market share in Week 28, 24.5 per cent market share in Week 27 and 27 per cent market share in Week 26.
Bates 141 Delhi continues its winning spree with a third back to back win, bagging the creative duties for Center For Sight. Confirming the development, Dr Mahipal S Sachdev, Chairman, Center For Sight, said, “Bates represented knowledge in health care category and had a well rounded professional team.”
Given the hoopla over the Indian Premier League, ESPN is seeking to give the Champions League T20 a fresh positioning. Saffron Brand Consultants has been tasked with refreshing the positioning for the T20 tournament. A detailed study has been carried out in major cities like Delhi, Mumbai, Bangalore, and Kolkata, among others.
With price war in the print industry escalating and major newspapers in the market selling for as low Re 1, exchange4media attempts to explore the model of free newspapers and its efficacy in the Indian market. The concept of ‘free newspaper’ dates back to the 1940’s, when a California-based publisher launched its free newspaper called Contra Costa Times. However, the concept is yet to take off in India.
The industry has surely grown and you see a maturity in the way PR professionals work as well as the way clients look at them. Earlier, PR was understood primarily by international clients, but today, Indian companies are coming round. On the agency side, too, India as a market is attracting a lot of international PR agencies, and today, we have some big names already operating in the country. Some key services like public affairs are gaining ground and there is increasing popularity of social media as a powerful tool in the PR programme.