Date-wise News

The quality of entries received for the inaugural exchange4media Radio Advertising Award (ERAA) was highly appreciated by the distinguished Jury. The Awards has the radio industry and advertisers all excited. Jury members, too, have affirmed and resonated the industry’s view of the need for an awards initiative like ERAA. The Awards ceremony will be held at Sahara Star Mumbai on October 7.

Pallavi Goorha Kashyup 04-October-2010

Pitch is all geared to recognise India’s Top Marketers at a special awards ceremony to be held on October 29, 2010, in conjunction with Pitch’s seventh anniversary celebrations. In its second year, the Awards would be given to 50 marketers, up from 25 last year. The Awards this year are being given across 10 categories.

exchange4media Staff 04-October-2010

NEO Sports Broadcast Pvt. Ltd owner and operator of two channels: NEO Cricket (a sports channel in India) and NEO Sports (the premium all sports channel) announced a new on- air look for NEO Cricket with the commencement of India- Australia series.

exchange4media Staff 04-October-2010

Services sector advertising in print grew 37 per cent during January-August 2010, as compared to January- August 2009. Properties/ real estate was the top category under services sector in print during this period. was the top advertiser under services sector in print.

exchange4media Staff 04-October-2010

As the Commonwealth Games (CWG) 2010 got under way in Delhi from October 3, NaiDunia has announced that it would felicitate medal winners in CWG representing Madhya Pradesh and Chhattisgarh. The Hindi daily has also come up with a supplement, ‘Tarang’, dedicated to CWG news.

Nitin Pandey 04-October-2010

Riding on 200 per cent y-o-y growth, Tyroo, a Yahoo!-funded online advertising network, has robust plans to provide greater outreach for advertisers. Manish Vij, Co-founder, Tyroo, shares the company’s plans with exchange4media…

Preeti Hoon 04-October-2010

‘Conde Nast Traveller India’ is hitting newsstands on October 4, 2010. This is the sixth edition of the travel publication. Alok Nanda & Co has been assigned the creative duties, while media duties are being handled in-house.

Akash Raha 04-October-2010

With Color’s big property ‘Bigg Boss 4’ set to premiere on October 3, 2010, the channel has drawn up some interesting promotions. One such initiative is an association with What’s On India, which dropped the promos for all other programmes for two days – October 2 and 3 – and carried promos exclusively of ‘Bigg Boss 4’.

exchange4media Staff 04-October-2010

Writing exclusively for exchange4media, Webchutney’s Sidharth Rao states that today, customer engagement has metamorphosed into a barometer of an ad’s success across all mediums and that growth of digital media has impacted radio advertising like never before.

Sidharth Rao 04-October-2010

The advertising and media industry never ceases to surprise, says Tuhina Anand, Assistant Editor, exchange4media, as she recounts some of the major developments of the week gone by in advertising and media and their implications in the times ahead.

Tuhina Anand 04-October-2010

Following a multi-agency pitch, Bajaj Allianz has assigned its creative mandate to DDB India. The account size is pegged at Rs 60 crore. Rajiv Sabnis, President, DDB India, has confirmed the win to exchange4media.

Tasneem Limbdiwala 04-October-2010

In a bid to change perceptions about being another run-of-the-mill men’s magazine, ‘The Man’ is repositioning itself as a high-end luxury magazine from its October issue. The cover price remains unchanged at Rs 100.

Akash Raha 04-October-2010

Shop, the ad agency run by the duo of Naved Akhtar and Freddy Birdy, has bagged the advertising duties of Vanesa, a personal care products manufacturing company. The account size is pegged at around Rs 20 crore.

Preeti Hoon 04-October-2010