The quality of entries received for the inaugural exchange4media Radio Advertising Award (ERAA) was highly appreciated by the distinguished Jury. The Awards has the radio industry and advertisers all excited. Jury members, too, have affirmed and resonated the industry’s view of the need for an awards initiative like ERAA. The Awards ceremony will be held at Sahara Star Mumbai on October 7.
Pitch is all geared to recognise India’s Top Marketers at a special awards ceremony to be held on October 29, 2010, in conjunction with Pitch’s seventh anniversary celebrations. In its second year, the Awards would be given to 50 marketers, up from 25 last year. The Awards this year are being given across 10 categories.
Services sector advertising in print grew 37 per cent during January-August 2010, as compared to January- August 2009. Properties/ real estate was the top category under services sector in print during this period. Naaptol.com was the top advertiser under services sector in print.
As the Commonwealth Games (CWG) 2010 got under way in Delhi from October 3, NaiDunia has announced that it would felicitate medal winners in CWG representing Madhya Pradesh and Chhattisgarh. The Hindi daily has also come up with a supplement, ‘Tarang’, dedicated to CWG news.
With Color’s big property ‘Bigg Boss 4’ set to premiere on October 3, 2010, the channel has drawn up some interesting promotions. One such initiative is an association with What’s On India, which dropped the promos for all other programmes for two days – October 2 and 3 – and carried promos exclusively of ‘Bigg Boss 4’.