Volkswagen has done it again. After creating a much talked about roadblock to announce its launch in India, the German auto major came out with what has been termed as ‘world’s first talking newspaper’ innovation for its sedan Vento. DDB Mudra is the agency behind this innovation.
The first session of the last day of Spikes Asia 2010 focussed on the agency-client relationship and the three speakers – Ajay Kakar, CMO, Aditya Birla Group – Financial Services; Colvyn Harris, CEO, JWT India; and Srinivasan Swamy, Chairman, RK Swamy Hansa Group – presented the India picture on the subject.
Spikes Asia 2010 ended its final day with magic – from advertising magic of BBDO’s David Lubars and TBWA’s John Merrifield to Publicis Asia’s Calvin Soh, and finally, Japanese magician Cyril Takayama ending the sessions. The conversations of the day ranged from soulful egoists who can change conversations and finally how advertising, when thought through, is a bit like magic.
Dentsu Communications has set up its second office in Bangalore. The agency will now operate through two separate set-ups in Bangalore – Bangalore One and Bangalore Two. While Bangalore One will operate from the current premises located at 8, Vittal Mallya Road, Bangalore Two starts off at a swanky new office on Ulsoor Road.
Spikes Asia 2010 ended with the Spikes Awards ceremony. India has sent the highest number of entries this year, but the metal tally has dropped from the 41 of last year and to 36 metals this year. Winning agencies include JWT India, Ogilvy India, TapRoot India, BBDO India, MediaCom India, Mudra Group, Leo Burnett India, McCann Worldgroup, Grey Worldwide India, Bates 141 and Creativeland Asia.
NDTV and Malaysia’s Astro have reached an agreement, wherein Astro subsidiary South Asia Creative Assets Ltd will acquire a 49 per cent stake in NDTV Lifestyle Holdings in two tranches for $40 million. The balance 51per cent stake in the joint venture will be held by NDTV.
At Comma, our specialty is personalised attention to clients and unmatched experience in the industry. Above all, we look to build long-term relationships with clients, staff members and media. The idea is to put the client first. You do that not just by quality of service but also by anticipation of needs. Unmatched service has to do with experience. This means dealing with all scenarios that affect corporate communications: crisis, financial, public affairs, media relations, publicity and government relations.