Date-wise News
Ad Review: IndusInd Bank shells out Rs 12 cr for 3 new campaigns?blur=25

How important is it to have the right kind of currency at the right time – this is what the new ad of IndusInd Bank is all about. The ad features actor Ranvir Shorey in a ‘dulhe ka avtaar’ and his transition from a super-excited to a ‘gloomy’ groom after being treated as an ATM machine by the guests. The idea has been conceptualised by RK Swamy BBDO, while FilmFarm has handled the production.

Shubhangi Mehta Dec 28, 2010 8:15 AM

Hyper-local editions of newspapers: Are they cost effective??blur=25

Quite a few prominent newspaper brands have been in an expansion mode in 2010.. Amid the launch of national and local editions, interestingly, some newspapers came up with hyper-local editions dedicated to particular areas, communities or sections of the society. Keeping in the mind the kind of investment these editions require, exchange4media seeks to find out whether hyper-local editions work for newspapers, whether they are cost effective, and how advertisers looked at these editions as a medium…

Nitin Pandey Dec 28, 2010 8:01 AM

Radio Mantra bids adieu to 2010 with 'Music Marathon of the Decade'?blur=25

As this New Year marks the beginning of a new decade, heartbeat of millions- Mantra is on a mission to maximize the celebrations for its listeners with 'Music Marathon of the Decade'. Continuing with the spirit of presenting innovative and exclusive programming in the past, Mantra has come up with one of its kind music marathon to bid farewell to 2009, with a bang!

exchange4media Staff Dec 28, 2010 7:33 AM

MRUC’s CEO Joseph Eapen resigns?blur=25

Joseph Eapen, who had joined Media Research Users Council (MRUC) as CEO in April 2010, has resigned. MRUC accepted his resignation on December 23, 2010. An MRUC official has confirmed the development to exchange4media.

exchange4media Staff Dec 28, 2010 7:33 AM

MOMS creates an experience of pure gold for Manappuram Jewellery?blur=25

Kerala-based Manappuram Group has entered the jewellery retail business with its trademark Manappuram Jewellery. The Group recently launched its third Manappuram store in Bangalore, and roped in MOMS Outdoor Media Services to create buzz around the launch. The outdoor campaign revolved around Manappuram’s pure 916 gold proposition.

exchange4media Staff Dec 28, 2010 7:31 AM

Sahara beefs up channel offering with Urdu news channel ‘Aalami Sahara’?blur=25

Sahara News Network launched its Urdu news channel Aalami Sahara in the Capital on December 27, 2010. The channel would voice the regional, national and international issues with fairness and precision and broadcast them in 54 different countries.

exchange4media Staff Dec 28, 2010 7:30 AM

VAS, organised retail, going green - Prof Dr Prafulla Y Agnihotri touches myriad topics in Pitch’s new segment – ‘Pitch Q&A’?blur=25

Readers have kept the questions pouring in, covering a wide range of topics – from VAS to organised retail in rural areas to effectively going green. And Dr Prafulla Y Agnihotri, Professor of Marketing, IIMC, has given his expert comments and solutions to readers’ problem areas in ‘Pitch Q&A’, the new section in Pitch magazine.

exchange4media Staff Dec 28, 2010 7:29 AM

IAA institutes Olive Crown Awards for creative excellence in communicating sustainability?blur=25

IAA has announced India’s first ever awards dedicated to creative excellence in the area of ‘green communication’. The Olive Crown Awards, as they are called, would address a crying need to recognise the pioneering work in communicating sustainability that is being done by corporate houses and agencies.

exchange4media Staff Dec 28, 2010 7:27 AM

Scarecrow Communications widens its horizon?blur=25

Manish Bhatt and Raghu Bhat led Scarecrow Communications is giving the finishing touch to their plans of giving the industry and art lovers a platform where they can showcase their work and also participate and learn from industry leaders by means of discussions.

Tuhina Anand Dec 28, 2010 7:26 AM