How important is it to have the right kind of currency at the right time – this is what the new ad of IndusInd Bank is all about. The ad features actor Ranvir Shorey in a ‘dulhe ka avtaar’ and his transition from a super-excited to a ‘gloomy’ groom after being treated as an ATM machine by the guests. The idea has been conceptualised by RK Swamy BBDO, while FilmFarm has handled the production.
Quite a few prominent newspaper brands have been in an expansion mode in 2010.. Amid the launch of national and local editions, interestingly, some newspapers came up with hyper-local editions dedicated to particular areas, communities or sections of the society. Keeping in the mind the kind of investment these editions require, exchange4media seeks to find out whether hyper-local editions work for newspapers, whether they are cost effective, and how advertisers looked at these editions as a medium…
As this New Year marks the beginning of a new decade, heartbeat of millions- Mantra is on a mission to maximize the celebrations for its listeners with 'Music Marathon of the Decade'. Continuing with the spirit of presenting innovative and exclusive programming in the past, Mantra has come up with one of its kind music marathon to bid farewell to 2009, with a bang!
Kerala-based Manappuram Group has entered the jewellery retail business with its trademark Manappuram Jewellery. The Group recently launched its third Manappuram store in Bangalore, and roped in MOMS Outdoor Media Services to create buzz around the launch. The outdoor campaign revolved around Manappuram’s pure 916 gold proposition.
Readers have kept the questions pouring in, covering a wide range of topics – from VAS to organised retail in rural areas to effectively going green. And Dr Prafulla Y Agnihotri, Professor of Marketing, IIMC, has given his expert comments and solutions to readers’ problem areas in ‘Pitch Q&A’, the new section in Pitch magazine.
IAA has announced India’s first ever awards dedicated to creative excellence in the area of ‘green communication’. The Olive Crown Awards, as they are called, would address a crying need to recognise the pioneering work in communicating sustainability that is being done by corporate houses and agencies.