Channel [v] has tied up with Select Media Holdings to announce the ‘Channel [v] Sound Box Music Awards’, which recognise Bollywood and non-Bollywood Hindi music talent. The Awards show will be produced by Select Media Holding and will be jointly hosted by Channel [v].
Jagran Solutions, a marketing agency that provides brand activation solutions, has been conferred with an award for Social Marketing at the CMO Asia Awards for excellence in branding and marketing held at Suntec Singapore International Convention and Exhibition Centre on July 23, 2010.
Yuzdi N Badhniwalla has joined Ozone Media Solutions, India’s leading ad network, as Vice President – Marketing, Sales & Alliances. Prior to this, he was General Manager – India for the digital advertising business at Starcom IP. Badhniwalla will be based out of Mumbai and lead the company’s sales and marketing operations from the region.
Starcom Worldwide has been assigned the media mandate for Radio One. The agency network will manage Radio One’s media strategy and investment across all locations that the radio channel is present in. In addition, it will provide strategic advice as well as business solutions to the relevant businesses.
The Bihar State Road Transport Corporation (BSRTC) has invited bids under the ‘two-packet system’ from ad agencies for empanelment for planning and conducting of ads issued by BSRTC, utilising the Corporation’s buses and bus stands for advertising purposes.
Carrying forward its Happy Price Menu (HPM) proposition, McDonald’s has come up with a new campaign. The route it has taken to establish the affordability factor this time is a ‘bribe’, the thought being HPM is so affordable that you can bribe as many people as you like. The bribe here being in a fun way to help get out of a sticky situation.
Avian Media, a specialist communication consultancy, has appointed Carolina James Bajaj as Associate Director, West & South regions. Bajaj will be responsible for strengthening and developing the Mumbai, Bangalore, Hyderabad and Chennai markets for Avian Media and setting up a dedicated sports practice for the organisation.
As per PricewaterhouseCoopers’ latest report on the Indian entertainment and media industry, the industry grew in 2009 despite the global downturn, though it registered one of its slowest growths of 2.2 per cent, hence affecting sectors such as print, OOH, radio and digital. However, the outlook for the period 2010-14 is positive, with a 12.4 per cent growth predicted.
HT Media Ltd has reported strong revenues in the first quarter of fiscal year 2010-2011. Total revenues of the company were up 20 per cent at Rs 4,042 million this quarter, as compared to Rs 3,366 million in the same quarter last year. Net profit for the quarter stood at Rs 414 million from Rs 287 million in Q1 FY10.
The first part of the report took a look at the recent additions from foreign shores and how they have been faring and thriving in a challenging market like India. In the second and concluding part, exchange4media finds out from the expats who are working in India or had worked here, how they view the Indian advertising industry.
Not so long ago, most broadcasting companies got into the second general entertainment channel race. STAR India perhaps had the best start to it with STAR One, but as time progressed, STAR One faced many challenges and in the course lost many eyeballs. It would not be wrong to say that Multi Screen Media has beaten the competition in the second GEC game. In the recent past, Sony and SAB have claimed the No. 4 and No. 5 spots, respectively, in the GRP charts.