Cellular phone service advertising in print fell 13 per cent during H1 2010 as compared to H1 2009. Unitech Wireless Pvt Ltd was the top advertiser in the cellular phone service category. ‘Uninor 24X7 Badalta Disco Plan’ was the top new brand under cellular phone service in print during H1 2010.
With a decade-long presence in the furniture business, Style Spa, the furniture arm of SK Poddar Group of Companies and Zuari Industries Ltd, has relied heavily on print media advertising so far. But now, the furniture retail major, which is on a dynamic store opening and expansion spree, has recently launched two new TVCs for the first time.
Nandini Bhalla has been roped in Editor for ‘Cosmopolitan’. She took charge from September 1, 2010. In her new role, Bhalla will look at introducing buzzier content, more eye-catching layouts, and glamorous beauty and fashion content, while maintaining the magazine’s iconic relationship-career-confidence mix.
Following a multi-agency pitch among a roster of agencies, Paras Pharmaceuticals has decided to entrust the creative duties of two of its brands – Livon and Recova – Jagdish Acharya’s ‘Cut The Crap’ (CTC) agency. The incumbent agency on the two products was Mudra Communications.
Along with the radio players and advertisers, creative honchos and media planners are equally excited about the first ever exchange4media Radio Advertising Awards (ERAA). The media planners are positive that ERAA will recognise quality work and talent in the industry. The 1st Annual ERAA will be held in Mumbai on October 7, 2010 and will recognise the best work done between July 2009 and June 2010. The last date for receiving entries for the Awards has been extended to September 20.
It was a gathering of the best of the best of India’s news television industry and a celebration of those who have made a mark in this industry and have become household names at the exchange4media Indian News Broadcasting Awards (eINBA) 2010, held in Delhi on September 1. Salman Khurshid and Rajeev Shukla were among the prominent political faces present at the awards ceremony. exchange4media spoke to the award winners to share their excitement over being the chosen ones.
Vyas Giannetti Creative (VGC), the specialist design and communication agency, is on an upswing in the Bangalore market since its foray here earlier this year. The agency has been having a busy time and has recently bagged the design mandates for Aditya Birla Group’s Madura Fashion & Lifestyle, SAB Miller’s Fosters, Nitesh Estate and The Park Bangalore.
The who’s who of Indian news television industry came together to celebrate its best and the brightest at the exchange4media Indian News Broadcasting Awards (eINBA) 2010, held in Delhi on September 1. It came as no surprise when Subhash Chandra, doyen of India’s satellite television industry, was inducted into the Hall of Fame for Continuing Contribution to Industry (Entrepreneur). Chandra shares his views with echange4media on winning the Award.