Date-wise News
Beverages advertising in print dips 5 pc during Jan-May ’10: AdEx Analysis

Beverages advertising in print decreased by 5 per cent during January-May ’10, as compared to January-May ’09. Aerated soft drink and non aerated soft drink were the top two categories, accounting for 67 per cent share of the beverages sector advertising in print during this period. PepsiCo was the top advertiser.

exchange4media Staff Jun 28, 2010 8:45 AM

Cannes Lions International Advertising Festival to become Cannes Lions Festival of Creativity in 2011; to add Cannes Effective Awards

Cannes Lions is making a statement on where the festival is headed. Festival Chairman Terry Savage pointed out an announcement from the Festival, calling the 2011 festival - Cannes Lions 58th Festival of Creativity. This is not just a change in name but a reflection of the changes in the festival that has included domains beyond advertising - PR, Media, Design, to name a few. Savage also informed that the Festival would be including Effectiveness Awards, for now called Cannes Effectiveness Awards.

Noor Fathima Warsia Jun 28, 2010 8:44 AM

Ad Review: Maruti Alto – bridging the distance

The new Alto TVC, from every bit of its storyboard, lets the viewer relate well with its new fresh message: ‘Further you go, closer you become’ (Jitni dur jaoge, utna kareeb aaoge). The concept is not only original, but has a fresh feel to it altogether.

Preeti Hoon Jun 28, 2010 8:44 AM

Cannes Lions 2010: Ogilvy wins a Silver Lion; India’s final metal tally – 17 Lions

With zero shortlists in Titanium & Integrated and Film Craft Lions, India’s last fighting category was Film Lions, and Ogilvy & Mather India has won a Silver Lion Campaign for Breakthrough. With this, the final metal tally for India is 17 Lions. Last year, Indian agencies had won a total of 25 Lions.

Noor Fathima Warsia Jun 28, 2010 8:43 AM

SBI invites agencies to undertake its publicity in the North-East

State Bank of India (SBI) has invited applications for the empanelment of advertising agencies for undertaking the bank’s publicity and promotions in the North Eastern states of Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland and Tripura.

Pallavi Goorha Kashyup Jun 28, 2010 8:42 AM

Devraj Sanyal back in Percept Group’s fold

It is learnt from sources close to the development that Devraj Sanyal has returned to the Percept Group. Sanyal had joined Desi Hits Inc as CEO following his stint as CEO of Percept D’Mark (PDM).

Tuhina Anand Jun 28, 2010 8:41 AM

Noorings: Faster growing markets, tete-e-tete with advertisers, India… another Cannes Lions over and new lessons learnt

In a sense, it was yet another Cannes Lions that I am glad I did not miss. The Cannes Lions International Advertising Festival has operated like Madonna, reinventing itself every year for the last 57 years. And it had a surprise for everyone in store too, when for the 58th year, the organisers are changing the name of the festival. Every year, there is someone new to talk to and new things to learn – I wonder, when does the learning stop and boredom begins. Hasn’t happened in my case yet, though I was warned five years back that it would happen.

Noor Fathima Warsia Jun 28, 2010 8:41 AM

Guest Article:  Will online advertising become 50 pc of all advertising? - Part 1

Though total online advertising spend continues to be a few percentage points of total advertising budgets in most Indian companies, we are now on the cusp of a perfect storm of online advertising. Due to this, I expect online advertising, as we know it, to become more than 50 per cent of total advertising in less than five years, writes Vivek Bhargava, MD, Communicate2.

Vivek Bhargava Jun 28, 2010 8:40 AM

The Telegraph launches Orissa edition today

The first issue of the Orissa edition of The Telegraph hits the newsstands on June 28, 2010. This is the first expansion of The Telegraph in terms of foraying into a new state in a decade. The Orissa edition is priced at Rs 3.50 on weekdays and Rs 5 on Sundays and is expected to help the daily further strengthen its foothold in the eastern region.

Akash Raha Jun 28, 2010 8:39 AM

Cannes Lions 2010: P&G President & CEO Bob McDonald on the ‘operating plan’ of touching and improving more lives

Cannes Lions International Advertising Festival 2010 saw P&G’s CEO and President, Bob McDonald, talk on the new growth drivers at P&G, where the shift is to touch and improve a billion more lives in the year ahead. McDonald also informed that technology was at the centre of everything for the company – whether it was moving away from bench laboratory prototyping to staff promotions.

Noor Fathima Warsia Jun 28, 2010 8:38 AM

<b>Yogesh Bellani</b>  , Business Head, Del Monte Foods Business, FieldFresh Foods Pvt Ltd

<p align=justify>Brand Del Monte has 118 years of heritage and is a globally renowned food and beverage brand. Del Monte is synonymous with taste and quality. Being devoted to consumer needs, we create products that are in accordance with consumer taste and preferences. To differentiate ourselves from the competitors, we make sure that we offer innovative products and a ‘never before’ product experience in each of the four product categories that we operate in.

exchange4media Staff Jun 28, 2010 12:00 AM

<b>Premlesh Machama</b>, VP - India Business, Buzzintown

I don’t think we’ve even seen the tip of the iceberg in the digital domain. The online/ digital world has lowered the barrier to entry to almost nothing. There will be plenty of sites that will come up – each with their values and messages. Some will be successful – even if they serve a niche. Having said that, let me add that to earn a living through a small site/ blogs is not easy, since online ads is the primary source of revenue, and consumption of content is still fairly low in India. The latter will develop as the quality of content improves.

exchange4media Staff Jun 28, 2010 12:00 AM