Beverages advertising in print decreased by 5 per cent during January-May ’10, as compared to January-May ’09. Aerated soft drink and non aerated soft drink were the top two categories, accounting for 67 per cent share of the beverages sector advertising in print during this period. PepsiCo was the top advertiser.
Cannes Lions is making a statement on where the festival is headed. Festival Chairman Terry Savage pointed out an announcement from the Festival, calling the 2011 festival - Cannes Lions 58th Festival of Creativity. This is not just a change in name but a reflection of the changes in the festival that has included domains beyond advertising - PR, Media, Design, to name a few. Savage also informed that the Festival would be including Effectiveness Awards, for now called Cannes Effectiveness Awards.
With zero shortlists in Titanium & Integrated and Film Craft Lions, India’s last fighting category was Film Lions, and Ogilvy & Mather India has won a Silver Lion Campaign for Breakthrough. With this, the final metal tally for India is 17 Lions. Last year, Indian agencies had won a total of 25 Lions.
In a sense, it was yet another Cannes Lions that I am glad I did not miss. The Cannes Lions International Advertising Festival has operated like Madonna, reinventing itself every year for the last 57 years. And it had a surprise for everyone in store too, when for the 58th year, the organisers are changing the name of the festival. Every year, there is someone new to talk to and new things to learn – I wonder, when does the learning stop and boredom begins. Hasn’t happened in my case yet, though I was warned five years back that it would happen.
Though total online advertising spend continues to be a few percentage points of total advertising budgets in most Indian companies, we are now on the cusp of a perfect storm of online advertising. Due to this, I expect online advertising, as we know it, to become more than 50 per cent of total advertising in less than five years, writes Vivek Bhargava, MD, Communicate2.
The first issue of the Orissa edition of The Telegraph hits the newsstands on June 28, 2010. This is the first expansion of The Telegraph in terms of foraying into a new state in a decade. The Orissa edition is priced at Rs 3.50 on weekdays and Rs 5 on Sundays and is expected to help the daily further strengthen its foothold in the eastern region.
Cannes Lions International Advertising Festival 2010 saw P&G’s CEO and President, Bob McDonald, talk on the new growth drivers at P&G, where the shift is to touch and improve a billion more lives in the year ahead. McDonald also informed that technology was at the centre of everything for the company – whether it was moving away from bench laboratory prototyping to staff promotions.
<p align=justify>Brand Del Monte has 118 years of heritage and is a globally renowned food and beverage brand. Del Monte is synonymous with taste and quality. Being devoted to consumer needs, we create products that are in accordance with consumer taste and preferences. To differentiate ourselves from the competitors, we make sure that we offer innovative products and a ‘never before’ product experience in each of the four product categories that we operate in.
I don’t think we’ve even seen the tip of the iceberg in the digital domain. The online/ digital world has lowered the barrier to entry to almost nothing. There will be plenty of sites that will come up – each with their values and messages. Some will be successful – even if they serve a niche. Having said that, let me add that to earn a living through a small site/ blogs is not easy, since online ads is the primary source of revenue, and consumption of content is still fairly low in India. The latter will develop as the quality of content improves.