Guest Article:  The brand is a wasting asset – Avik Chattopadhyay, Saffron Brand Consultants?blur=25

According to Avik Chattopadhyay, CEO - India, Saffron Brand Consultants, a brand is a ‘wasting asset’ with a lifespan. He states that the moment the brand comes into contact with its desired target consumer, it starts depreciating.

Avik Chattopadhyay Oct 6, 2010 8:13 AM