ZEEL appoints Rajesh Iyer as Biz Head - New Initiatives|Hindi Broadcast

In this role, Iyer will report to Bharat Ranga, Chief Content & Creative Officer, ZEEL. His last assignment was as Vice-President - Marketing at Colors

by exchange4media Staff
Published - Mar 20, 2014 7:50 AM Updated: Mar 20, 2014 7:50 AM
ZEEL appoints Rajesh Iyer as Biz Head - New Initiatives|Hindi Broadcast

Zee Entertainment Enterprises has appointed Rajesh Iyer as Business Head – New Initiatives|Hindi Broadcast. He will report to Bharat Ranga, Chief Content & Creative Officer, ZEEL.

Commenting on Iyer’s appointment, Bharat Ranga said, “Rajesh is a superior talent with marketeering approach and consumer focus. We are delighted to have him on board to create some thrilling benchmarks in our industry. ZEE Family welcomes Rajesh and wishes him all the success.”

Iyer brings with him over 13 years of experience in the areas of Marketing and Business. His last assignment was as Vice-President - Marketing at Colors, Viacom18, where he had set up the marketing operations, including teams and processes, planned and implemented the marketing strategy for the launch of the brand. Prior to joining Colors, he had worked with STAR India on Star Plus, Interactive Services and Content & Communication for Star Movies and Star World. He has also worked with Ambience Publicis and Ogilvy & Mather.

On his new role, Iyer said, “I have always admired the ZEE Group, who have been pioneers in the satellite and broadcast space. To be a part of this ever-growing dynamic industry is going to be challenging and I further, look forward to developing and strengthening the brand.”

Iyer’s appointment is with effect from March 19, 2014. 

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