Mu be Heroine Hebiis meant to be a steppingstone for actresses aspiring to make a mark on the silver screen,whereas, SadhabaPua is a reality show for men

exchange4media Staff May 15, 2014 2:58 PM

The President of Ad Club & Chairman of the Awards Governing Council, in a candid chat, talks about making Goafest 2014 a success even as the festival has drawn flak from a section of adlanders

Priyanka Mehra May 15, 2014 9:52 AM

The Awards will reward creativity in newspaper advertising across 21 categories. 497 entries were received from across agencies, publications and companies

exchange4media Staff May 15, 2014 9:00 AM

Bajaj, who joins Bloomberg Media Group from Turner International India,will oversee Bloomberg's advertising sales for India and drive revenue across Bloomberg Media's 360° media platform

exchange4media Staff May 15, 2014 8:42 AM

Come May 16th, if NarendraModi comes to lead India, all eyes will be on him to see how he markets Brand India's unique selling propositions to international markets

exchange4media Staff May 15, 2014 8:36 AM

Given the keen interest in opinion polls & their impact on people’s lives as well as market sentiments, the accuracy of the numbers are under the scanner. How much do incorrect

Abid Hasan May 15, 2014 8:26 AM

The digital entity will be led byCMO Vikas Mehta. IPG's Interactive Avenues will continue to partner 'LinTeractive' for execution in areas like SEO, SEM, technical development

exchange4media Staff May 15, 2014 7:59 AM

National English news channels are expected to earn significantly this election season, signing package deals with the advertisers which include deliverables ranging from sponsorship slots or specific flagship properties

Abhinav Trivedi May 15, 2014 7:57 AM

The constancy of content on social media has created a narrative of the General Elections as it infiltrated our daily lives, says Sumeer Mathur, VP and Executive Planning Director at JWT Delhi

Sumeer Mathur May 15, 2014 7:54 AM

The digital campaign by BBDO and Proximity Singapore with CarbonStory aims to raise awareness on global warming and rising sea levels

Sonam Gulati May 15, 2014 7:51 AM