How will Narendra Modi inspire the world with Brand India?

Come May 16th, if NarendraModi comes to lead India, all eyes will be on him to see how he markets Brand India's unique selling propositions to international markets

e4m by exchange4media Staff
Updated: May 15, 2014 8:36 AM
How will Narendra Modi inspire the world with Brand India?

Opinion polls across various news channels, Narendra Modi and Bharatiya Janata Party (BJP) plus NDA have been predicted to get between 278 and 317 of the total 543 Lok Sabha seats, thus making a clean sweep. Modi remains one of the most talked about leaders this election season. The BJP Prime Ministerial candidate has taken social media by storm with increasing favourability on a consistent basis, numerous conversations and hashtags, not to mention the extremely popular and viral ‘Ab Ki Baar, Modi Sarkar’ memes – all bear testimony to the NaMo wave.

Revisiting insights from his speech last year at the IAA Global Marketing Summit, held in partnership with exchange4media, where Modi spoke about marketing Brand India to the world, a few ideas appear prominent.

India’s biggest problem is lack of self-belief, stated NaMo, while addressing marketing, advertising and media marketing industry stalwarts at the Summit last year.

“How will we showcase a product or idea to the world if we do not believe in it ourselves?”, he asked.

“We need to take immense pride in our heritage,” stressed NaMo and further stated, “People today take the route of impressive marketing, when they should ideally work towards inspiring marketing.”

In order to strengthen our uniqueness globally we need to identify our strengths, he said. Modi emphasised in his speech that selling Brand India is very difficult until we eat, breathe, sleep India.

Modi has relentlessly propagated the remarkable Indian culture, values and its unique selling propositions that make it stand out as an inimitable entity on an international platform. He strongly believes in India as a brand that has something new and lasting to offer to the world markets and said there are so many avenues to Brand India. “You cannot sell the Taj Mahal to everyone. Give people what they want. Our problem is that we have not come out of the Taj Mahal in all these years,” he remarked.

Giving other instances where India can shine, NaMo mentioned Ayurveda, Yoga, vegetarianism, and organic farming.

He also took note of Indian Cinema and the powerful medium that it can be given the opportunity.

“India should not try to impress the world. We should inspire the world,” concluded Modi.

If Modi adorns the corridors of 7 Race Course Road post May 16, the nation’s and the world’s eyes will be anticipating an array of actions that strengthen Brand India in the world markets. 

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