Odisha-based Sarthak TV brings two new reality shows

Mu be Heroine Hebiis meant to be a steppingstone for actresses aspiring to make a mark on the silver screen,whereas, SadhabaPua is a reality show for men

by exchange4media Staff
Published - May 15, 2014 2:58 PM Updated: May 15, 2014 2:58 PM
Odisha-based Sarthak TV brings two new reality shows

Mu be Heroine Hebi, will be aired August or September onwards, while dates of the other – SadhabaPua hasn’t been finalized yet.

Mu Be Heroine Hebi  is meant to be a steppingstone for actresses aspiring to make a mark on the silver screen,whereas, SadhabaPua is a reality show for men.

For Mu Be Heroine Hebi, the three male leads of Sarthak Entertainment Group’s next film, RaghupatiRaghavaRajaram - MP and megastar SiddhantaMahapatra, Sabyasachi and AkashDasNayakwill tour the state of Odisha in search of their respective heroines.

The actors will select 12 girls from across the state based on various criteria while leading filmmakers will then pare down the list to three. These three girls will play the female leads opposite the three male leads in the film.

The first couple of episodes of the 20-episode show will be shot at six outdoor locations across Odisha. The following episodes where the final three contestants have to be selected will be shot indoors. Each episode of Mu Be Heroine Hebi is estimated to cost around Rs 3 lakh with a total spend of approximately Rs 60 lakh.

Production Houses like ‘One plus One’ of Kolkata and ‘Asian Shopping Club’ of Odisha are contenders to produce this. A TRP of 4+ in CS4+ TG is expected and targeted advertising rates are Rs 10,000 per 10 seconds. ITC Vivel has evinced interest in becoming the presenting sponsor.

Odisha media experts say name anything from mileage to reach, brand enhancement, brand recall, such shows give superb mileage.

Simple girls participating in the reality show and then becoming lead heroines for the movie is a strategy of Sarthak TV to connect with the masses. Innovators win, others can’t survive.

In four years since its inception, Sarthak TV has launched three Odiya mega serials along with reality shows like ‘Rajo Queen’, ‘GruhaLaxmi’ and SunaBohu to appeal to the tastes of Odiya viewers.
 

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