Date-wise News
Times Now ties up with Twitter for new age election analysis

As per the arrangement, the real time sentiments of the citizens & voters will be analysed and trends will be monitored from the tweets and Twitter feeds

exchange4media Staff Apr 4, 2014 3:10 PM

PwC completes its acquisition of Booz & Company

With this, Booz & Company has changed its name to Strategy&. Cesare Mainardi will be CEO of Strategy&. He has been the CEO of Booz & Company for the past two years

exchange4media Staff Apr 4, 2014 9:47 AM

Branded content will be a part of any media mix: Ashit Kukian

The President & COO of Radio City believes that by creating interesting content, radio players can get listeners who are happy with the content & advertisers who have engaged & involved listeners

Abhinna Shreshtha Apr 4, 2014 9:44 AM

Guest Column: What women want... Listen

Karthi Marshan, Head - Marketing, Kotak Mahindra Group stresses on the need for advertisers to refocus on marketing to women and go beyond the clichéd

Karthi Marshan Apr 4, 2014 9:27 AM

Percept appoints Prabhakar Mundkur as Director, Business Strategy

Mundkur will be responsible for providing strategic direction, creating opportunities for integration and paving the roadmap for the overall businesses under the Percept Group

exchange4media Staff Apr 4, 2014 9:14 AM

AAAI announces the winners of Young Lions Competitions

The winners were declared in Creative (Print), Media and Marketers categories. Young professionals from Publicis India, MediaCom and Hindustan Unilever were declared winners.

exchange4media Staff Apr 4, 2014 9:05 AM

Nike does it again

The campaign, named ‘Make Every Yard Count’, was co-created with consumers through active online participation & on-ground efforts, using over 1,440 crowd-sourced action images of young Indians playing the sport

Twishy Apr 4, 2014 9:01 AM

IPL: BCCI keeps a tight rein on the budget

BCCI is not only trimming down the budget for the opening day ceremony, but also subsidising the franchises in Phase 1 of the tournament

exchange4media Staff Apr 4, 2014 8:50 AM

No political advtg on Set Max/ Sony during IPL, says BCCI

With the BCCI denying permission, the broadcaster might not be airing any political ads during the period of the IPL tournament

Abhinav Trivedi Apr 4, 2014 8:30 AM

Old Spice is back with another ‘Mantastic’ campaign, fails to create the same buzz

The follow up to Old Spice’s ‘Mantastic’ campaign, seems to have lost the plot somewhere. The digital campaign focuses more on the star, Milind Soman, than on the product

Sonam Gulati Apr 4, 2014 8:21 AM

Al Jazeera all set to judge Indian voters' sentiments these elections

The channel will present a detailed report card on the main issues faced by Indians, profiling leaders and engaging voters’ expectations. The channel has lined up an array of special coverage focused on the most crucial issues

exchange4media Staff Apr 4, 2014 8:05 AM

Vir Sanghvi to host 'Mandate with Destiny' on NewsX

‘Mandate with Destiny’ is a show that tells the story of the making of modern India through the elections that have shaped our country.

Abid Hasan Apr 4, 2014 8:02 AM

Shashikiran Kalyanpur, CMO, Skylark Mansions

Radio, when used creatively, can be both tactical and brand building tool. A look at what others are doing in the category gives us a good idea of the required frequency. Ideally, the frequency should be higher for more brand recall targeting the peak hours.

exchange4media Staff Apr 4, 2014 12:00 AM

Kenichiro Yomura, President, Nissan India Operations, MD & CEO

We are committed to India and are putting in money not only to create products, but also for marketing activities. There will be changes you will see in the coming months. We will be very consistent with our communications and you will also see us increase the frequency of communication about the products.

exchange4media Staff Apr 4, 2014 12:00 AM