As per the arrangement, the real time sentiments of the citizens & voters will be analysed and trends will be monitored from the tweets and Twitter feeds

exchange4media Staff Apr 4, 2014 3:10 PM

With this, Booz & Company has changed its name to Strategy&. Cesare Mainardi will be CEO of Strategy&. He has been the CEO of Booz & Company for the past two years

exchange4media Staff Apr 4, 2014 9:47 AM

The President & COO of Radio City believes that by creating interesting content, radio players can get listeners who are happy with the content & advertisers who have engaged & involved listeners

Abhinna Shreshtha Apr 4, 2014 9:44 AM

Karthi Marshan, Head - Marketing, Kotak Mahindra Group stresses on the need for advertisers to refocus on marketing to women and go beyond the clichéd

Karthi Marshan Apr 4, 2014 9:27 AM

Mundkur will be responsible for providing strategic direction, creating opportunities for integration and paving the roadmap for the overall businesses under the Percept Group

exchange4media Staff Apr 4, 2014 9:14 AM

The winners were declared in Creative (Print), Media and Marketers categories. Young professionals from Publicis India, MediaCom and Hindustan Unilever were declared winners.

exchange4media Staff Apr 4, 2014 9:05 AM

The campaign, named ‘Make Every Yard Count’, was co-created with consumers through active online participation & on-ground efforts, using over 1,440 crowd-sourced action images of young Indians playing the sport

Twishy Apr 4, 2014 9:01 AM

BCCI is not only trimming down the budget for the opening day ceremony, but also subsidising the franchises in Phase 1 of the tournament

exchange4media Staff Apr 4, 2014 8:50 AM

With the BCCI denying permission, the broadcaster might not be airing any political ads during the period of the IPL tournament

Abhinav Trivedi Apr 4, 2014 8:30 AM

The follow up to Old Spice’s ‘Mantastic’ campaign, seems to have lost the plot somewhere. The digital campaign focuses more on the star, Milind Soman, than on the product

Sonam Gulati Apr 4, 2014 8:21 AM

The channel will present a detailed report card on the main issues faced by Indians, profiling leaders and engaging voters’ expectations. The channel has lined up an array of special coverage focused on the most crucial issues

exchange4media Staff Apr 4, 2014 8:05 AM

‘Mandate with Destiny’ is a show that tells the story of the making of modern India through the elections that have shaped our country.

Abid Hasan Apr 4, 2014 8:02 AM

Radio, when used creatively, can be both tactical and brand building tool. A look at what others are doing in the category gives us a good idea of the required frequency. Ideally, the frequency should be higher for more brand recall targeting the peak hours.

exchange4media Staff Apr 4, 2014 12:00 AM

We are committed to India and are putting in money not only to create products, but also for marketing activities. There will be changes you will see in the coming months. We will be very consistent with our communications and you will also see us increase the frequency of communication about the products.

exchange4media Staff Apr 4, 2014 12:00 AM