Date-wise News
IPL-7 – Keep the tournament transparent, say marketers

Marketers have welcomed the initiatives taken by BCCI to make the tournament more transparent. However, most are adopting a wait and watch policy as far as investing in the property is concerned

Abhinav Trivedi Jan 28, 2014 9:46 AM

"Radio ads should concentrate on listening skills"

From keeping the business objective in sight to keeping the content humorous and fun - some of the esteemed jury members of Golden Mikes 2014 awards share what goes into the making of a great radio ad

Abhinna Shreshtha Jan 28, 2014 9:39 AM

Network18 launches local news portal, News18.com

Available on the web, on mobile phones and tablets, and as downloadable apps, News18.com currently covers seven states – Bihar, Chhattisgarh, Jharkhand, MP, Rajasthan, UP & Uttarakhand

exchange4media Staff Jan 28, 2014 9:29 AM

Discovery Channel's magazine hits newsstands in India

The monthly magazine has been launched in association with the India Today Group, which be the publishers of the magazine in India. The magazine is available at a cover price of Rs 150

exchange4media Staff Jan 28, 2014 9:17 AM

A tune which is not RaGa – Mein Nahin? Hmmm!

Congress’ campaign ‘Main Nahi, Hum’ by Dentsu India has drawn flak from most quarters, even as the BJP has accused the Congress of lifting the same tagline used by Narendra Modi in 2011 for a ‘Chintan Shivir’ in Gujarat

Twishy Jan 28, 2014 9:12 AM

Blue chip client acquisitions set IPG on track to become new No. 2

The agency is now being reckoned as the new No. 2 on the back of blue chip client wins that took place last year, even as GroupM remains the leading media agency in India

Priyanka Mehra Jan 28, 2014 8:55 AM

"A good campaign can emerge out of any region if the brief is good & the client is brave"

Industry experts at the Creative Circle roundtable held at Epica Awards, while highlighting various aspects of advtg in India & the Middle-East, said that advtg is about public engagement & understanding human insights

Twishy Jan 28, 2014 8:49 AM

Grey's Worldwide CCO Tor Myhren joins AdFest 2014 as Grand Jury President

Tor Myhren, Worldwide Chief Creative Officer at Grey and President of Grey New York is joining AdFest 2014 as Grand Jury President of the 2014 Lotus Awards

exchange4media Staff Jan 28, 2014 8:32 AM

Six free social media tools for brand managers in 2014

exchange4media takes a look at how tools such as HootSuite, Social Mention, Topsy, HowSociable, Tagboard and Klout can help marketers gauge their performance on social media

Abhinna Shreshtha Jan 28, 2014 8:23 AM

Line ropes in Damandeep Singh Soni as Head of India operations

In his new role, Damandeep Singh Soni will enhance the brand’s presence in the country with the help of new marketing initiatives and adding more India-specific features to the app

Sonam Gulati Jan 28, 2014 8:11 AM