Date-wise News
News Express ropes in Ravikant Mittal as Managing Editor

Mittal will take charge from Feb 1. He will be responsible for the national channel of News Express as well as Maharashtra, MP & Chhattisgarh, where the group will be launching soon

Abid Hasan Jan 23, 2014 6:29 PM

Gregory Ho to lead Communications & Mktg at Turner I'ntl Asia Pacific

In his new role, Ho will oversee all marketing, corporate communications & PR activities for the company & its affiliates in the Asia Pacific region. He joins in from Sony Pictures Television

exchange4media Staff Jan 23, 2014 10:16 AM

Kantar takes the legal route, files petition in Delhi HC

With barely 25 days left, Kantar Media has taken the legal recourse after efforts to resolve the issue outside court through discussions at various forums failed to yield any results

Abid Hasan & Abhinav Trivedi Jan 23, 2014 9:51 AM

Video advertising trends that are changing the game

There are bigger expectations from video ads now with growing demands for more interactive ads, say industry experts, who further add that nowadays a lot is being built into the ads

Sonam Gulati Jan 23, 2014 9:39 AM

Colgate-Palmolive Q3 FY14 net sales up 16%

The company achieved a volume growth of 10% in Q3 FY14 over the same quarter of the previous year, led by a strong growth of 11% in the toothpaste category

exchange4media Staff Jan 23, 2014 9:34 AM

Jury decides on Golden Mikes 2014 winners

The 11-member jury panel, led by Bharat Patel, met in Mumbai yesterday to deliberate on the 537 entries received across 41 categories for the radio advertising award

Abhinna Shreshtha Jan 23, 2014 9:15 AM

"With radio it is possible to reach specific segments of target audience"

Radio, when used creatively, can be both tactical and brand building tool. A look at what others are doing in the category gives us a good idea of the required frequency, says Skylark Mansions' Shashikiran Kalyanpur

Deepa Balasubramanian Jan 23, 2014 9:02 AM

Stage set for Epica awards in Delhi on Jan 24

To be held in association with exchange4media, Epica will bring under one roof top international & Indian advertising professionals and will feature some of the latest & best work from across the world

exchange4media Staff Jan 23, 2014 8:57 AM

Gregory Ho to lead Communications & Mktg at Turner I'ntl Asia Pacific

In his new role, Ho will oversee all marketing, corporate communications & PR activities for the company & its affiliates in the Asia Pacific region. He joins in from Sony Pictures Television

exchange4media Staff Jan 23, 2014 8:53 AM

ZEE ad revenues grow 34 pc in a slowdown year

In addition to increased spends from sectors such as consumer durables, e-comm & mobile, Sony's slide also helped ZEE eat into the market share. New channel launches also helped the group

Abhinav Trivedi Jan 23, 2014 8:32 AM

TV18 shells out Rs 2,053 cr for complete acquisition of ETV channels

TV18 will have board & management control over ETV News channels & ETV non-Telugu GEC channels. The transfer to TV18 is with effect from January 22

Abid Hasan Jan 23, 2014 8:22 AM

Cannes Lions announces major changes to Cyber Lions category

Three new sub categories - Social, Branded Technology and Branded Games, have been introduced to better reflect the industry and in turn spark a renaissance of the Cyber Lions category

exchange4media Staff Jan 23, 2014 8:10 AM

Former Businessworld Dy Editor joins Adfactors PR public affairs practice

Srikanth P Srinivas joins as Senior VP, Public Affairs, responsible for policy research, programme development & strategic communications. This is in keeping with the firm's efforts to beef up its public affairs practice

exchange4media Staff Jan 23, 2014 7:47 AM

Airtel's Arun Sharma joins IPG Mediabrands

At Bharti Airtel, Sharma was leading the media vertical. With this appointment, he returns to advertising. He had earlier worked with Universal McCann, which is part of IPG Mediabrands

Twishy Jan 23, 2014 7:45 AM

Mathew Abraham, Senior DGM - Corporate Communications & PR, Brigade Group

Be realistic in your expectations and understand that radio is a recall medium and is used as a media multiplier. Though radio is an intrusive medium, you must schedule your spots such that they don’t put off the listener. However, the optimum number of spots needs to be scheduled such that you are heard and have a recall in the clutter of all the ads.

exchange4media Staff Jan 23, 2014 12:00 AM