"With radio it is possible to reach specific segments of target audience"

Radio, when used creatively, can be both tactical and brand building tool. A look at what others are doing in the category gives us a good idea of the required frequency, says Skylark Mansions' Shashikiran Kalyanpur

e4m by Deepa Balasubramanian
Published: Jan 23, 2014 9:02 AM  | 1 min read
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"With radio it is possible to reach specific segments of target audience"
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Radio, when used creatively, can be both tactical and brand building tool. A look at what others are doing in the category gives us a good idea of the required frequency, says Skylark Mansions’ Shashikiran Kalyanpur More

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Published On: Jan 23, 2014 9:02 AM 
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