Date-wise News
ReleaseMyAd.fm makes radio advertising simple?blur=25

Recently launched online platform enables businesses to advertise across 24 radio channels in around 86 cities in India

exchange4media Staff Apr 10, 2014 5:33 PM

Ambuja Cement launches 'ArjunDeewar', TVC on social awareness?blur=25

Designed by Publicis, the commercial subtly focuses on strength to break the metaphysical walls of disparity and disharmony

exchange4media Staff Apr 10, 2014 5:29 PM

Vserv.mobi launches RTB on its mobile ad exchange?blur=25

Advertisers will gain unparalleled reach across 150,000+ apps &sites and developers will benefit from lift in global monetisation

exchange4media Staff Apr 10, 2014 3:30 PM

ZenithOptimedia bags Airtel's digital business?blur=25

ZO has bagged the digital mandate for one India's largest telecom brands, confirm highly placed sources. Madison Media handles the media duties, while JWT & Taproot India handle the creative duties

Abid Hasan Apr 10, 2014 2:17 PM

ZenithOptimedia bags Airtel's digital business?blur=25

ZO has bagged the digital mandate for one India's largest telecom brands, confirm highly placed sources. Madison Media handles the media duties, while JWT & Taproot India handle the creative duties

Abid Hasan Apr 10, 2014 1:58 PM

Cadbury unveils new TVC to announce launch of 5Star Chomp?blur=25

Targeted at chocolate-loving enthusiasts across the country, Cadbury 5Star Chomp's new campaign emphasises on the 'eat state' as its core message

exchange4media Staff Apr 10, 2014 10:12 AM

Dainik Bhaskar ropes in YC Agarwal as Managing Editor, Bihar & Jharkhand?blur=25

Agarwal will look after the operations of both the states. Prior to this, he was with Hindustan Media Ventures

exchange4media Staff Apr 10, 2014 10:04 AM

Brands demanding more deliverables during IPL7?blur=25

After the announcement & clarity over the schedule of the tournament, brands are relying on the power of cricket to engage audience, even as a surge in on-air sponsorship is seen

Abhinav Trivedi Apr 10, 2014 9:57 AM

Can OneIndia live up to advertisers' expectations??blur=25

Advertisers feel that the platform is a great initiative and will help them expand their footprint. With cost advantage being offered, this alliance has been getting positive response

Abid Hasan Apr 10, 2014 9:22 AM

Every election throws up great stories: Mishal Husain, BBC News?blur=25

The BBC News presenter noted that there is personality politics in the polls in India this time, which adds a human dimension, besides giving journalists a lot more to talk about

Abid Hasan Apr 10, 2014 9:02 AM

'Must-Haves' for digital marketing?blur=25

While the internet is flooded with tools and services, there are some essential ones that make life easy in a rapidly evolving digital marketing space

Sonam Gulati Apr 10, 2014 8:51 AM

Moneycontrol.com offers insights on Elections 2014?blur=25

While the country starts to exercise its franchise, Moneycontrol.com has created a dedicated page that will help readers understand the intertwined worlds of politics, business & the economy

exchange4media Staff Apr 10, 2014 8:13 AM

Brands demanding more deliverables during IPL7?blur=25

After the announcement & clarity over the schedule of the tournament, brands are relying on the power of cricket to engage audience, even as a surge in on-air sponsorship is seen

Abhinav Trivedi Apr 10, 2014 8:00 AM

"It's important for us to deliver a holistic experience back to the consumer"?blur=25

Advertising is being seen as an interruption. So our challenge is to make communication more relevant by integrating it with content, say Mondelêz’s Bonin Bough and Sindhuja Rai

Srabana Lahiri Apr 10, 2014 7:44 AM

Lenovo signs Ranbir Kapoor as brand ambassador for their smartphones?blur=25

Lenovo will soon launch a series of TV and online commercials featuring Ranbir Kapoor

exchange4media Staff Apr 10, 2014 7:39 AM

Dainik Bhaskar ropes in YC Agarwal as Managing Editor, Bihar & Jharkhand?blur=25

Agarwal will look after the operations of both the states. Prior to this, he was with Hindustan Media Ventures

exchange4media Staff Apr 10, 2014 7:22 AM

Festival of Media Global: PHD, MediaCom score Golds for India?blur=25

PHD India's work for Unilever picked up Gold for Best Use of Mobile. MediaCom scored the second Gold for India in the Best Engagement Strategy category. Madison Media Infinity bagged a Bronze

exchange4media Staff Apr 10, 2014 7:10 AM

Viber appoints Mark Hardy as CMO?blur=25

Hardy's past experience includes working at Bauer Media, Sony Music, Simon Cowell's Syco Entertainment and Sony PlayStation. Viber plans to significantly accelerate marketing efforts in the near future

exchange4media Staff Apr 10, 2014 7:08 AM