Date-wise News
The agency won the account on the back of a multi-agency pitch. The media mandate for Jindal Panther TMT Rebars is worth Rs 15 crore
exchange4media Staff 20-January-2014
Lowe Lintas scored 165 points, which included six Gold, five Silver & five Bronze metals. Ogilvy India was placed second with 130 points, which included the Grand Effie, three Gold, three Silver & seven Bronze metals
exchange4media Staff 20-January-2014
Network18's Raghav Bahl conferred with Lifetime Achievement Award. Rajdeep Sardesai is Editor-in-Chief (English); Shazi Zaman is Editor-in-Chief (Hindi)
exchange4media Staff 20-January-2014
Marketers & media planners believe that working towards creating a business environment in the ratings is the need of the hour, which is led by demand & supply, and not instant changes, which the regulator expects
Abhinav Trivedi 20-January-2014
This behind-the-scene muzzling of the media only exposes the Govt's own insecurity and also exposes the lack of rules when it comes to face-offs between politicians & media, says exchange4media's Annurag Batra
With Government guidelines allowing only 10% stake from outside companies, will Nielsen & Kantar, the parent companies of TAM Media, divest their stakes in the ratings agency?
From increased digital presence to growth of regional papers & niche magazines, and aided by the ad cap on TV channels & the Lok Sabha elections - print media has a lot to expect from 2014
Deepa Balasubramanian 20-January-2014
News broadcasters cannot accept the ad cap. A broadcaster invests 30% of carriage & gains 6% of revenue. What applies to GECs cannot apply to news broadcasters, insist industry experts
The advent of various digital formats and the growing acceptance of citizen journalism have changed the entire broadcasting industry as information leaks out much earlier, says the international journalist & TV host
While social media can turn anyone into a journalist, citizen journalism cannot take the role of professional journalism; there's something priceless about one voice that you can trust, noted Spanswick while speaking at News Next 2014
The Bihar print market is currently dominated by players like Dainik Jagran & Hindustan. With the launch of its 67th edition in Patna, Dainik Bhaskar is all set to emerge as the new challenger
Khatavkar will be driving growth of Maya Platform, which offers localisation technology to TV broadcasters. He joins in from Raj TV Network, where he was Group COO
exchange4media Staff 20-January-2014
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