Print war intensifies as Dainik Bhaskar enters Patna
The Bihar print market is currently dominated by players like Dainik Jagran & Hindustan. With the launch of its 67th edition in Patna, Dainik Bhaskar is all set to emerge as the new challenger
Dainik Bhaskar launched its 67th edition in Patna on January 18, 2014. The paper consists of 40 pages with a cover price of Rs 2.50 and an initial print run of 170,000 copies. Surendar Kishore is the Editor of the new edition that will cover news related to politics, business, youth, media, crime, marketing, life style, fashion, city events, appointments, social media news, gadgets and trends.
Speaking to exchange4media, Girish Agarwal, Promoter-Director, Dainik Bhaskar Group said, “We had been studying the Bihar market for long as it is an important region that has shown very promising growth and high market potential, being the 15th most developed in terms of GDP, high per capita income and a key agricultural hub. On the whole, these development dynamics and a very rapidly growing consumption trend are our key new market identification criteria which Bihar fulfilled very well.”
He added, “We are delighted with our launch performance in Patna, which is the most important market in Bihar with very formidable peers. This success not only reiterates our strong execution capabilities, but also the strong brand equity that our product has been able to create in a short period of time amongst Patna’s readers due to its exciting and topical content customised for readers in this region, offering unbiased political coverage, and providing a wide range of relevant domestic economic, social news and international updates. We look forward to enhancing our presence in Patna and be actively associated with the region’s development.”
When asked about the advertising revenues, he replied, “The Bihar advertising market is growing fast and is currently valued at around Rs 350 crore, wherein the large pie of the same is available in Patna market alone. With presence in Jharkhand and Bihar, advertisers and media planners would be able to opt for Dainik Bhaskar as a complete package.”
With Dainik Bhaskar entering the print market in Bihar, other players are gearing up with various promotional activities. The Bihar print market is currently dominated by players such as Dainik Jagran and Hindustan.
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