Date-wise News
Brazil, Russia, India, China account for over $530 mn revenue for WPP in Q1 of 2014

WPP has reported revenue growth of 1.5 per cent, with like-for-like growth of 7.0 per cent, 2.6 per cent growth from acquisitions and -8.1 per cent from currency

exchange4media Staff Apr 25, 2014 2:43 PM

Tug of war between print and digital over political ad spend pie

Digital has made significant inroads in the political advertising space, which has been the print's bastion so far. Given the sizeable chunk of young voters, digital has been the media

Abid Hasan Apr 25, 2014 10:44 AM

Live India ropes in Satish K Singh as Group Editor-in-Chief

This is Singh's second stint with the organisation. He joins in from News Express, where he was Consulting Editor

exchange4media Staff Apr 25, 2014 10:42 AM

ITC's John Players calls for digital pitch

The multi-agency pitch is expected to be a month-long process, Karan Kumar, GM, Lifestyle Retailing Business Division, ITC has confirmed to exchange4media

Priyanka Mehra Apr 25, 2014 10:02 AM

Week 16 ratings: Star Plus continues to gain ground amid poll & IPL frenzy

Week 16 of 2014 saw Star Plus further consolidate its previous week's gains, recording 791 million TVTs. Meanwhile, Sab TV and Sony saw steep decline in their viewership

exchange4media Staff Apr 25, 2014 9:54 AM

Tug of war between print and digital over political ad spend pie

Digital has made significant inroads in the political advertising space, which has been the print's bastion so far. Given the sizeable chunk of young voters, digital has been the media

Abid Hasan Apr 25, 2014 9:31 AM

Romedy NOW announces 4 new series this month

The channel will offer an additional line-up of 4 new series - '1600 Penn', 'Back in the Game','Better off Ted' and '2 Broke Girls'

exchange4media Staff Apr 25, 2014 9:18 AM

Ranveer Singh teams up with Durex to 'Do The Rex'

Durex's digital campaign featuring brand ambassador Ranveer Singh, goes off the beaten track, with a unique dance move - the Rex

Sonam Gulati Apr 25, 2014 9:02 AM

Guest Column: Social media and the first-time voter

Carl Noronha, Head of Strategy, Raising iBrows takes a look at how various parties & poll candidates are strategising to woo the sizeable chunk of young voters & induct them into the voting process

Carl Noronha Apr 25, 2014 8:43 AM

Media Lounge acquires Origin Beanstalk Creative Consultants

Origin Beanstalk is one of the key brands to join Media Lounge, which is in the process of acquiring other specialist agencies across various verticals in a span of three months

exchange4media Staff Apr 25, 2014 8:36 AM

Live India ropes in Satish K Singh as Group Editor-in-Chief

This is Singh's second stint with the organisation. He joins in from News Express, where he was Consulting Editor

exchange4media Staff Apr 25, 2014 8:17 AM

Twitter expands advertising reach with MoPub, a native ad exchange platform

Available to all MoPub publishers, the network reaches one billion iOS and Android users and serves more than 130 billion ad requests every month

Abhinn Shreshtha Apr 25, 2014 8:15 AM

IPL offers more engagement for BlackBerry than Elections: Amar Thomas

Amar Thomas, Country Marketing Manager, BlackBerry India, talks about BBM's association with Mumbai Indians and wooing BBM channel users with exclusive content and offers

Abhinav Trivedi Apr 25, 2014 7:49 AM

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