Media Lounge acquires Origin Beanstalk Creative Consultants

Origin Beanstalk is one of the key brands to join Media Lounge, which is in the process of acquiring other specialist agencies across various verticals in a span of three months

e4m by exchange4media Staff
Published: Apr 25, 2014 8:36 AM  | 3 min read
Media Lounge acquires Origin Beanstalk Creative Consultants

The newly set up full-service media company, Media Lounge has announced the acquisition of Mumbai-based creative consultancy Origin Beanstalk Creative Consultants. With this new merger, Origin Beanstalk becomes one of the key brands to join the rooster of Media Lounge, which is in the process of acquiring other specialist agencies across various verticals in a span of three months.

Origin Beanstalk was set up 10 years ago by Shom Mazumdar and Upendra Singh Thakur. The Agency currently has a55-member team, which handles some high profile clients such as BASF, Edelweiss, RadioCity, Jupiter Hospital, Mid-Day, Manchester United Café Bar and The United Sports Bar, China Gate Group of Restaurants, Rajesh Lifespaces, Sunteck Realty, VKL Seasoning, Ace Agro,, Princeware, Gulshan Polyols, Pepe India, Nannies Goat Milk, Welbound, Warmee, Four Points by Sheraton, Swamp Soccer India, High Ground Entertainment, amongst others.

Commenting on the merger, Shom Mazumdar, Co-Founder, Origin Beanstalk, said that, “We have organically grown from strength to strength in the last 10 years by creating a very strong foundation and investing in our processes, people and product offerings. We have created a profitable and sustainable environment for growth and have been literally growing with our clients, most of who have been working with us for more than seven years now. These strong relationships and learning’s with our nimble-footedness have helped us grow even during slowdown.”

Origin Beanstalk, provides complete above-the-line (ATL) and below-the-line (BTL) brand communication solutions, high-end graphics and design solutions, film, graphics & animation and strategic & creative digital solutions to a number of medium and large Indian corporates and multi-nationals.

Upendra Singh Thakur, Co-Founder Origin Beanstalk, further added, “As per the normal standards of the industry, it takes about a decade for any agency to mature and get over its teething problems to create sustainable processes and develop industry expertise. This merger is the natural next step towards scaling our business and commencing our growth phase. While many investment companies and media houses haves shown interest in us inthe last 14 months, the proposal from Media Lounge is what came across as a perfect fit that will help us scale-up the way we foresee our growth path and help us move up the value chain.”

Commenting on this merger, Manajit Ghoshal, Co-Founder, Media Lounge said, “I have closely interacted with Shom and Upendra in my former stint with a publication house and I quite liked their sound strategic approach, infectious energy and out-of-the-box thinking. While forming Media Lounge, I instantaneously thought about Origin Beanstalk and keenly approached them for the opportunity. With Media Lounge, the timing is right, the fit is right. And I see them play a key role in helping Media Lounge complete the full-services circle, thus making Media Lounge one of the most buzzing and sought after full service media group in this part of the world”.

Media Lounge provides brand strategy, media planning and buying, out of home media, creative services, public relations, digital services, CSR, films Production, Film & Entertainment services and events & exhibitions. Media Lounge which has been in newsrecently for starting the Films and Entertainment vertical has been co-founded by Manajit Ghoshal and Amardeep Vig, the owner of Ronak Advertising, an  INS accredited specialist media house.

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