Date-wise News
Orango Solutions and KhushiAdvtng acquire branding rights of Amritsar airport

Orango Solutions in partnership with Khushi Advertising Ideas have acquired advertising rights of "Sri Guru Ram Das Jee International Airport" in Amritsar

exchange4media Staff Apr 21, 2014 3:54 PM

Winners of 11th Mirchi KAAN Awards declared

Scarecrow Communications was named 'Agency of the Year', JWT Mumbai bagged 2 gold, 2 silver and 3 bronze awards. Linen- A Lintas Group Company, walked away with a total of 11 awards, including 4 silver and 7 bronze awards

exchange4media Staff Apr 21, 2014 3:20 PM

Vibyor Brand Services finishes 12 years, wins more clients and forms larger team

The agency addedEricsson, Nikon, Colorbar, Ferrero Rocher, Gionee Mobiles, Nestle India, Shiseido and TAG Heuer to its list of regular clients and set up 'Toolbox Fabrication House'

exchange4media Staff Apr 21, 2014 10:58 AM

We will wait out this year to see what course Goafest takes: Sajan Raj Kurup

On participating at Goafest, the Founder & Creative Chairman of Creativeland Asia says "Not till we see some credibility & reason to invest" & adds that the agency will re-evaluate its credibility next year & make an informed decision

Priyanka Mehra Apr 21, 2014 9:33 AM

Broadcasters prep up for online video explosion

Video content is expected to be the most widely consumed form of media online. However, the market in India is still not sizeable, nor mature enough. A look at how the online video

Abhinna Shreshtha Apr 21, 2014 8:55 AM

Marketers balancing spends between news and IPL

News & IPL continue to be favourite properties on TV among brands this year. Though a clear fragmentation is not visible, in some cases budget allocation towards news has gone up without affecting IPL spends

Abhinav Trivedi Apr 21, 2014 8:21 AM

Talent crunch is the biggest problem on digital: Rajdeep Chatterjee

Rajdeep Chatterjee, Digital Marketing Manager, Nokia, takes account of the significant trends in the medium, its influence on customer engagement, and the impediment it faces

Sonam Gulati Apr 21, 2014 8:18 AM

Regional players see definitive merit in forming alliances like OneIndia

Regional print players display a positive disposition towards forming partnerships on the lines of OneIndia. While most appreciate the potential of regional alliances, certain apprehensions come about

Abid Hasan Apr 21, 2014 7:58 AM

Vivid: Jokes that politicians make... or not

Politicians must realise that a single utterance that does not go down well with the electorate has the potential to erode the faith of the masses, says Annurag Batra of exchange4media

Annurag Batra Apr 21, 2014 7:45 AM

Bang in the Middle adds Jabong to its client portfolio

The agency will create a series of campaigns across offline and online mediums and has already started working on a new summer campaign

exchange4media Staff Apr 21, 2014 7:44 AM

Harkirat Singh, Managing Director, Woodland India

Social media has been a huge focus area and we have utilised this platform to add value to our brand. It is also a great medium for brands like us to get a validation on anything we want within seconds. Given the reach of this medium, the relevance to our consumer and the fast pace of growth, we see this as an integral part of our marketing mix.

exchange4media Staff Apr 21, 2014 12:00 AM

Deepali Naair, Chief Marketing Officer, Mahindra Holidays

There are three pillars to our strategy – the first is brand building, while the second is member servicing. About 60-70 per cent of our members are on Facebook, therefore, it plays an important role for us. The last thing is customer acquisition, which is of course driven by business goals. When it comes to brand building, we use social media, YouTube and a combination of what we do for acquisition and customer servicing.

exchange4media Staff Apr 21, 2014 12:00 AM