As per a company source, Big CBS Prime, Big CBS Love & Big CBS Spark will be shut down. As part of its recast strategy, RBNL will increase its focus on local & original content, along with IPs

Abid Hasan Jan 16, 2014 11:42 AM

The account size is estimated to be over Rs 100 cr, as per industry sources. Havas Media & Starcom MediaVest Group are the incumbent agencies. Havas Media handled 10% of the Heinz business

Priyanka Mehra Jan 16, 2014 10:47 AM

What is required is an agreement & transparency around the lowest TVR that we would want to measure, and our tolerance of relative error, say SMG India's Mallikarjun Das CR and Aarti Bharadwaj

Aarti Bharadwaj and Mallikarjun Das CR Jan 16, 2014 10:45 AM

What is required is an agreement & transparency around the lowest TVR that we would want to measure, and our tolerance of relative error, say SMG India's Mallikarjun Das CR and Aarti Bharadwaj

Aarti Bharadwaj and Mallikarjun Das CR Jan 16, 2014 9:55 AM

HDFC ERGO General Insurance has rolled out its online campaign to promote motor insurance and also plans to increase its online media spends this year

Sonam Gulati Jan 16, 2014 9:42 AM

The account size is estimated to be over Rs 100 cr, as per industry sources. Havas Media & Starcom MediaVest Group are the incumbent agencies. Havas Media handled 10% of the Heinz business

Priyanka Mehra Jan 16, 2014 9:35 AM

Creative implementation is currently missing in the OOH space; maybe someone could start a marketplace for hoardings. Lack of ROI measurement is also a big challenge, says Amarjit Singh Batra, CEO, OLX India

Abhinna Shreshtha Jan 16, 2014 9:23 AM

Khosla, Former President, Developing Markets, Kraft Foods will deliver a talk on 'Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth'

exchange4media Staff Jan 16, 2014 9:16 AM

The conference will provide a platform to news broadcasters & brand custodians to deliberate on issues such as ad regulation, FDI recommendations, digitisation and more

exchange4media Staff Jan 16, 2014 9:11 AM

The daily will have a total of 48 pages & a cover price of Rs 3. This is the second language daily in two years by The Times of India and will compete with established players such as Gujarat Samachar & Divya Bhaskar

Abid Hasan Jan 16, 2014 8:54 AM

The shaky freedom of expression has led to the loss of exceptionally good talent at giant media houses, leading to a compromised editorial product

Twishy & Abid Hasan Jan 16, 2014 8:32 AM

The news has been confirmed by R Rajmohan, Publisher, Open. Meanwhile, PR Ramesh, former National Political Editor of The Economic Times, has joined Open as Managing Editor with effect

exchange4media Staff Jan 16, 2014 8:11 AM

The group will soon launch a Gujarati business news channel, CNBC Bazaar, and India’s first online pink paper, called Firstbiz.com

exchange4media Staff Jan 16, 2014 8:10 AM

Aamrass is born out of the philosophy of providing the perfect balance to build vibrant brands. The agency is already working towards developing digital applications & forging strategic partnerships

exchange4media Staff Jan 16, 2014 8:08 AM

Sabhaney takes charge from Arijit Ray, who will now lead New Business Development at Dentsu India Group. She joins in from Ogilvy India, where she had a stint of over 23 years

exchange4media Staff Jan 16, 2014 8:06 AM

Over the next five years, the channel will telecast with 17 landmark FIFA events - 2014 FIFA World Cup Brazil, FIFA U-17 World Cup India 2017, FIFA Confederation Cup Russia 2017 & 2018 FIFA World Cup Russia

exchange4media Staff Jan 16, 2014 8:05 AM

The win comes close on the heels of Bang in the Middle's appointment as the communication partner for online home store

exchange4media Staff Jan 16, 2014 8:03 AM

The win comes post a competitive pitch process. This follows the appointment of Havas Worldwide as the Group’s global brand positioning & advertising agency in Q4 of 2013

exchange4media Staff Jan 16, 2014 8:01 AM