"There should be transparency & rationalisation in pricing in OOH advtg"

Creative implementation is currently missing in the OOH space; maybe someone could start a marketplace for hoardings. Lack of ROI measurement is also a big challenge, says Amarjit Singh Batra, CEO, OLX India

e4m by Abhinna Shreshtha
Updated: Jan 16, 2014 9:23 AM
"There should be transparency & rationalisation in pricing in OOH advtg"

Creative implementation is currently missing in the OOH space; maybe someone could start a marketplace for hoardings. Lack of ROI measurement is also a big challenge, says Amarjit Singh Batra, CEO, OLX India More

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