Date-wise News
SpiceJet welcomes Dentsu Marcom on board

Dentsu Marcom has been assigned the creative duties of SpiceJet. The win comes on the back of a multi-agency pitch

exchange4media Staff Apr 28, 2014 1:53 PM

Avinash Kaul puts in his papers as CEO, ET Now, Zoom & Times Now

Kaul resigned from his role as CEO, ET Now, Zoom & Times Now a month ago, highly placed sources have confirmed. He was with the organisation for almost four years

exchange4media Staff Apr 28, 2014 10:24 AM

Avinash Kaul puts in his papers as CEO, ET Now, Zoom & Times Now

Kaul resigned from his role as CEO, ET Now, Zoom & Times Now a month ago, highly placed sources have confirmed. He was with the organisation for almost four years

exchange4media Staff Apr 28, 2014 10:00 AM

What clients want from Goafest this year?

Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival

Priyanka Mehra Apr 28, 2014 9:35 AM

Brand play on IPL: The story of advertising, branding & integration

exchange4media analyses how each brand has captured eyeballs this IPL through massive, nuanced and integrated on-ground and on-air advertising campaigns

Abhinav Trivedi Apr 28, 2014 9:15 AM

Sneh Broadcasting ventures into news space with News 30 channel

Sneh Broadcasting, which runs devotional channel Adhyatm TV, has bought MediaGuru's licence to launch the new channel. Vipul Krishna Goswami is the MD of News 30

Shanta Saikia Apr 28, 2014 8:11 AM

Vivid: The significance of attack on Geo TV's Hamid Mir

exchange4media's Annurag Batra takes account of the unsavoury environment that the Pakistani media works under, constantly courting danger and death

Annurag Batra Apr 28, 2014 8:02 AM

It's good to work with the pressure of ROI : Pratik Gupta

Pratik Gupta, Director, New Business & Innovations, FoxyMoron, says high expectations from digital is an encouraging sign and ROI is quite achievable

Sonam Gulati Apr 28, 2014 7:58 AM

ABP News launches Kaun Banega Pradhanmantri app and game

The app will be updated real-time with news, videos, polls, live TV while the game will be a competition between NaMo and RaGa

exchange4media Staff Apr 28, 2014 7:54 AM

Sameer Chhabra joins The Outdoor Journal as National Director, Sales & Marketing

Chhabra's earlier stint was with Worldwide Media, where he handled North India sales for all BBC print titles. He was involved in the launch of Good Food, Knowledge and relaunch of Top Gear

exchange4media Staff Apr 28, 2014 7:52 AM

Radio can be an inspiration; not an advertising afterthought :Rameet Arora

Rameet Arora, Sr Director, Mktng, Communications and Menu Management, McDonald's, talks about how radio is ripe for a renaissance, becoming increasingly sophisticated

Simran Sabherwal Apr 28, 2014 7:50 AM