Date-wise News

Following a 17-year stint with Leo Burnett and over 30 years of working in advertising, Sridhar has decided to take the leap to reinvent himself and pursue other interests

exchange4media Staff 17-April-2014

Experiential marketing is a growing area. As our lives continue to evolve, brands are always looking at innovative ways to remain relevant, says Dialogue Factory's Dalveer Singh

Dalveer Singh 17-April-2014

Media observers feel that regional print players should go ahead with such an initiative, but the pricing of the rates package should be considered carefully

Abid Hasan 17-April-2014

As the IPL fever rages on, fans can stay up to speed with these handy mobile apps

Sonam Gulati 17-April-2014

The Forum focused on 'The Curious Minds' study that involved conversations with more than 11,000 young people across more than 40 cities

exchange4media Staff 17-April-2014

First-mover advantage, a clear social strategy, proactive contribution by party members & catchy hashtags are some of the factors that have helped the BJP have a leg up in the poll battle on social media

Abhinna Shreshtha 17-April-2014

Amyn Ghadiali, Head of Strategy, Gozoop, talks about the constant adrenaline rush and excitement that comes with digital marketing, a medium that pays one to be curious

Abhinna Shreshtha 17-April-2014

Ads are enabled via full screen mobile ads on the Vserv.mobi exchange across 1,50,000 apps and sites, facilitating purchase decisions via a seamless in-ad search strategy

exchange4media Staff 17-April-2014

Karwal comes with two decades of experience. Her previous stint was with Samsung where she led their media marketing function

exchange4media Staff 17-April-2014

With 17 years of experience, Sheshgiri has worked for Times Group, Airtel, VRL & Radiant Corporate Network, at various levels from Assistant Manager to Vice President

exchange4media Staff 17-April-2014

CNBC-TV18 will use social media analysis and the data from TCS app iElect in its election related programming and distribute Twitter conversations and analysis to viewers

exchange4media Staff 17-April-2014

The site reported category leadership in February, 2014 as per comScore with 8 million page views and nearly a million uniques

exchange4media Staff 17-April-2014