Date-wise News

According to Milestone Interactive Group's Jayont R Sharma, factors such as internet penetration, service & delivery timelines, convenience, access & cash on delivery are aiding in the growth of the gaming sector

Jayont R Sharma 21-February-2014

According to Milestone Interactive Group's Jayont R Sharma, factors such as internet penetration, service & delivery timelines, convenience, access & cash on delivery are aiding in the growth of the gaming sector

Jayont R Sharma 21-February-2014

The BJP seems all set to make up for lost time, getting creative stalwarts on board to capitalise on the mistakes made by the leading party & spruce up its Rs 400-cr election campaign

Priyanka Mehra 21-February-2014

As per data sourced from TAM subscribers, the channel has recorded 728 million TVTs & 708 million TVTs for Weeks 6 & 7 of 2014, respectively. Is it because of good programming or other factors? exchange4media analyses

Abhinav Trivedi 21-February-2014

Nabendu Bhattacharya, MD & founder of Milestone Brandcom and part of the Advisory Board for exchange4media's OOH Awards and Conference shares his views about how the outdoor advertising sector is shaping up

Abhinna Shreshtha 21-February-2014

As the OOH industry enters a crucial 2014, many expect transit media to continue its explosive growth trajectory as it did in the last couple of years. However, could ambient media be the dark horse in the race?

Abhinna Shreshtha 21-February-2014

With the biggest acquisition of the year underway, the question on everyone's lips is what next? Will we see ads on WhatsApp now? How will Facebook leverage WhatsApp and vice versa?

Sonam Gulati 21-February-2014

The excise cut is unlikely to directly benefit the auto and consumer durables sectors, say industry experts, who don't see much impact on media spends, which are expected to remain the same as planned

Abhinav Trivedi 21-February-2014

TRAI has agreed with radio operators on most points, such as granting licenses for 15 years from the date of migration to Phase III and fixing the date of migration as March 31, 2015, among other recommendations

Abhinna Shreshtha 21-February-2014

Kirthiga Reddy, Head of Facebook India, makes key predictions on the future of social and digital media at the Pitch Madison Media Advertising Outlook 2014, held in Mumbai on Feb 19

Abhinna Shreshtha 21-February-2014

While the IRS Q4 2013 findings have been flayed by the print media industry, with as many as 19 publications deciding to withdraw from IRS subscription, there are some players who do not wish to take any action

Abid Hasan 21-February-2014

iContract will handle the complete digital marketing & social media portfolio of Wills Lifestyle. The win comes on the back of a multi-agency pitch

Priyanka Mehra 21-February-2014

Chakravarthy will be leading the region from the Mumbai office. Some of the clients under his supervision include Vodafone, L'Oreal, Tata Sky, Colors and Fiat Motors

exchange4media Staff 21-February-2014

Facebook has announced that it has reached a definitive agreement to acquire mobile messaging company WhatsApp. The deal totals around $16 billion with $4 billion in cash and approximately $12 billion in Facebook shares

Abhinna Shreshtha 21-February-2014

Ashutosh Srivastava, Harpreet Singh Tibb, Nirvik Singh, Rupen Desai, Vikram Sakhuja, Bindu Sethi, Ranganathan Somanathan & Rohan Jha are part of the Effectiveness and Media Strategy Juries

exchange4media Staff 21-February-2014

We want to build a strong creative culture. Delhi is the headquarter of opportunities, while Mumbai is the headquarter of execution of big ideas. To build the perfect balance between the two by syncing the talent pool in Mumbai to opportunities in Delhi is also going to be key focus for us.

exchange4media Staff 21-February-2014

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