Date-wise News
Guest Column: Scope of growth of e-commerce in the gaming sector

According to Milestone Interactive Group's Jayont R Sharma, factors such as internet penetration, service & delivery timelines, convenience, access & cash on delivery are aiding in the growth of the gaming sector

Jayont R Sharma Feb 21, 2014 1:54 PM

Guest Column: Scope of growth of e-commerce in the gaming sector

According to Milestone Interactive Group's Jayont R Sharma, factors such as internet penetration, service & delivery timelines, convenience, access & cash on delivery are aiding in the growth of the gaming sector

Jayont R Sharma Feb 21, 2014 1:50 PM

BJP's poll onslaught to get Piyush-Prasoon's creative muscle?

The BJP seems all set to make up for lost time, getting creative stalwarts on board to capitalise on the mistakes made by the leading party & spruce up its Rs 400-cr election campaign

Priyanka Mehra Feb 21, 2014 9:55 AM

Highest TVTs: What worked for Star Plus?

As per data sourced from TAM subscribers, the channel has recorded 728 million TVTs & 708 million TVTs for Weeks 6 & 7 of 2014, respectively. Is it because of good programming or other factors? exchange4media analyses

Abhinav Trivedi Feb 21, 2014 9:41 AM

Create something that people talk about: Nabendu Bhattacharya

Nabendu Bhattacharya, MD & founder of Milestone Brandcom and part of the Advisory Board for exchange4media's OOH Awards and Conference shares his views about how the outdoor advertising sector is shaping up

Abhinna Shreshtha Feb 21, 2014 9:40 AM

Can ambient media rain on transit media's parade?

As the OOH industry enters a crucial 2014, many expect transit media to continue its explosive growth trajectory as it did in the last couple of years. However, could ambient media be the dark horse in the race?

Abhinna Shreshtha Feb 21, 2014 9:31 AM

Facebook buys WhatsApp. What next?

With the biggest acquisition of the year underway, the question on everyone's lips is what next? Will we see ads on WhatsApp now? How will Facebook leverage WhatsApp and vice versa?

Sonam Gulati Feb 21, 2014 9:23 AM

Excise cuts in Interim Budget to have no impact on media spends, say experts

The excise cut is unlikely to directly benefit the auto and consumer durables sectors, say industry experts, who don't see much impact on media spends, which are expected to remain the same as planned

Abhinav Trivedi Feb 21, 2014 9:11 AM

TRAI releases Phase III recommendations, agrees with broadcasters on most points

TRAI has agreed with radio operators on most points, such as granting licenses for 15 years from the date of migration to Phase III and fixing the date of migration as March 31, 2015, among other recommendations

Abhinna Shreshtha Feb 21, 2014 8:47 AM

Brand building will go mobile: Kirthiga Reddy

Kirthiga Reddy, Head of Facebook India, makes key predictions on the future of social and digital media at the Pitch Madison Media Advertising Outlook 2014, held in Mumbai on Feb 19

Abhinna Shreshtha Feb 21, 2014 8:38 AM

Divided views emerge among print players over the latest IRS

While the IRS Q4 2013 findings have been flayed by the print media industry, with as many as 19 publications deciding to withdraw from IRS subscription, there are some players who do not wish to take any action

Abid Hasan Feb 21, 2014 8:15 AM

iContract bags digital mandate for ITC's Wills Lifestyle brand

iContract will handle the complete digital marketing & social media portfolio of Wills Lifestyle. The win comes on the back of a multi-agency pitch

Priyanka Mehra Feb 21, 2014 8:00 AM

Maxus India brings on board Anand Chakravarthy as West Head

Chakravarthy will be leading the region from the Mumbai office. Some of the clients under his supervision include Vodafone, L'Oreal, Tata Sky, Colors and Fiat Motors

exchange4media Staff Feb 21, 2014 7:58 AM

Facebook set to acquire WhatsApp; Co-founder Jan Koum to join Facebook Board

Facebook has announced that it has reached a definitive agreement to acquire mobile messaging company WhatsApp. The deal totals around $16 billion with $4 billion in cash and approximately $12 billion in Facebook shares

Abhinna Shreshtha Feb 21, 2014 7:54 AM

Rahul Welde, James Thompson named Jury Presidents for AMES 2014

Ashutosh Srivastava, Harpreet Singh Tibb, Nirvik Singh, Rupen Desai, Vikram Sakhuja, Bindu Sethi, Ranganathan Somanathan & Rohan Jha are part of the Effectiveness and Media Strategy Juries

exchange4media Staff Feb 21, 2014 7:52 AM

Manish Bhatt, Founder Director, Scarecrow Communications

We want to build a strong creative culture. Delhi is the headquarter of opportunities, while Mumbai is the headquarter of execution of big ideas. To build the perfect balance between the two by syncing the talent pool in Mumbai to opportunities in Delhi is also going to be key focus for us.

exchange4media Staff Feb 21, 2014 12:00 AM