India's original 'Election Man' and Executive Co-Chairperson, NDTV speaks on the role of TV in the ongoing polls, noise versus content, what Narendra Modi has done right & why it makes no sense to ban opinion polls

Abid Hasan May 13, 2014 9:28 AM

The Court has decided to lay down substantive guidelines until the legislature enacts a law in this regard and has appointed a three-member Committee to suggest guidelines for public ads within the next three months

exchange4media Staff May 13, 2014 9:02 AM

DDB Mudra group and Seagull Advertising were the incumbent agencies for HomeTown and PN Gadgil respectively

Priyanka Mehra May 13, 2014 8:59 AM

SC has ordered the two b'casters to provide signals within two days to JainHITS. TDSAT had held that ETV & MAA TV cannot refuse to grant signals on grounds that certain defaulter LCOs or MSOs may approach NSTPL for signals

exchange4media Staff May 13, 2014 8:51 AM

As per the Opinion Polls across various news channels, Narendra Modi & BJP plus NDA have been predicted to get between 278 & 317 of the total 543 Lok Sabha seats, thus making a clean sweep

exchange4media Staff May 13, 2014 8:35 AM

Paytm has over 12 million registered users. The business will be managed by Maxus, New Delhi

Priyanka Mehra May 13, 2014 8:26 AM

Advertising revenues grew by 17.4%, digital media ad revenue grew by 54%, and radio business ad revenue grew by 19.2 %

exchange4media Staff May 13, 2014 8:24 AM

Mathias will be heading marketing for HP's Personal Computer and Printers businesses. With this, he returns to the corporate world, after founding his entrepreneurial venture, Green Bean Ventures, in 2012

exchange4media Staff May 13, 2014 8:21 AM

Agrawal has confirmed the news to exchange4media. His designation at RIL is not known at present. He had joined Zee News on October 2, 2012, when he replaced Barun Das

Abid Hasan May 13, 2014 8:19 AM

Dentsu was awarded this business based on its current creative partnership with Panasonic

exchange4media Staff May 13, 2014 8:13 AM

Post the Arnab-NaMo interview, Jayesh Asher, Head Consultant, The Resource 24x7, vouches for Arnab's excellent journalistic and confrontational skills as a news anchor

Jayesh Asher May 13, 2014 8:05 AM

Brands see a high growth trajectory for mobile marketing even as ROI remains a challenge. exchange4media talks to experts to understand marketers' perspective

Sonam Gulati May 13, 2014 8:03 AM

Even if IPL declines in value, it is far bigger than anything else, says Samar Singh Shekhawat, SVP-Marketing, United Breweries

Abhinav Trivedi May 13, 2014 8:00 AM

Droga5 has been appointed to lead creative development on Air Wick and Clearasil globally, Wieden+Kennedy for Finish & McCann for Mucinex and Delsym

exchange4media Staff May 13, 2014 7:56 AM

Dey comes with 19 years of experience. Prior to Havas, he worked in the digital marketing domain with Ignitee Digital where he was COO

exchange4media Staff May 13, 2014 12:53 AM