Reckitt Benckiser appoints Droga5, Wieden+Kennedy& McCann to global roster

Droga5 has been appointed to lead creative development on Air Wick and Clearasil globally, Wieden+Kennedy for Finish & McCann for Mucinex and Delsym

e4m by exchange4media Staff
Updated: May 13, 2014 7:56 AM
Reckitt Benckiser appoints Droga5, Wieden+Kennedy& McCann to global roster

Reckitt Benckiser, the global consumer health, hygiene and home company, has appointed three new creative agencies to its global agency roster.

Droga5 has been appointed to lead creative development on Air Wick and Clearasil globally. Wieden+Kennedy has been appointed to lead creative development on Finish globally. McCann has been appointed to lead creative development on Mucinex and Delsym.

Havas WW continues to be a key agency partner and retains the rest of the extensive brand portfolio.

Heather Allen, Executive Vice President - Global Category Development said,"We are delighted that Droga5, Wieden+Kennedy and McCann will be partnering with us. The quality of the strategic and creative thinking we have seen throughout the review has been superb. We're really excited about working with our entire roster of highly creative agencies. Creativity is at the heart of our growth strategy and we are very confident that we have the right partners to grow our brands".

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