Date-wise News
DD National brings a series of new programmes in its mid-prime time slot

The DD Dopahar shows are Amrita, Lakeerein Kismat Ki, Ghanteshwar Prasad Ghantewale, Chitthi Tere Naam Ki, Anudamini and Yeh Shaadi Hai Yaa Sauda

exchange4media Staff May 6, 2014 2:14 PM

PlatformPlay founder Rammohan Sundaram joins ibibo as CEO of ad biz

Sundaram, who is a serial entrepreneur, will now lead ibiboAds, an affiliate network platform from the Ibibo Group. His own venture, PlatformPlay, is now fully merged with Smile Vun Group's Precision Match

Sonam Gulati May 6, 2014 10:12 AM

With nation’s eyes on May 16, premium rates on TV don’t deter marketers

Brands are looking forward to association, interaction & eyeballs on Counting Day rather than ROI. Being contextual and relevant to their TG are important factors while deciding on the news channels to advertise

Abid Hasan May 6, 2014 9:47 AM

Kejriwal, an antithesis of modern-day Indian politician: Rajdeep Sardesai

The Editor-In-Chief of IBN18 Network has written a short piece on the Aam Aadmi Party leader on 'Time' magazine, which has featured Kejriwal among its 100 Pioneers

exchange4media Staff May 6, 2014 9:17 AM

We want to be the 1st Indian hardware brand to go global : Shubhodip Pal

Micromax has made a splash with consistent brand communication, persistent messaging and fire in the belly,says Shubhodip Pal, CMO, Micromax

Sonam Gulati May 6, 2014 9:10 AM

Pudin Hara goes contemporary with new TVC

The new TVC featuring Ram Kapoor with the tagline 'Pet Ka Fire Brigade' marks Pudin Hara's entry into antacid powder category with Pudin Hara Fizz

exchange4media Staff May 6, 2014 8:30 AM

Have you joined the 'Happy' phenomenon on YouTube?

Pharrell Williams' song 'Happy' has been connecting with people across countries, wherein people have been making videos dancing to the song & posting them on YouTube. The fever has gripped India equally

exchange4media Staff May 6, 2014 8:28 AM

Tapping the data gold mine through loyalty programmes

Experts reveal how data from loyalty programmes can be used to strengthen customer relationship and drive sales in retail marketing

Kanika Mehrotra May 6, 2014 8:05 AM

MIB holds 1st committee meeting  to draft guidelines for govt advertising

Committee will invite suggestions from key stakeholders and is scheduled to submit draft guidelines to the SC in three months

exchange4media Staff May 6, 2014 8:00 AM

Vivid: Why Indian babus must come under social media policy umbrella

The need to develop an indigenous protection software to protect sensitive Govt data is the need of the hour, even as a strict policy is needed for Govt officials using social media, says exchange4media's Annurag Batra

Annurag Batra May 6, 2014 7:58 AM

PlatformPlay founder Rammohan Sundaram joins ibibo as CEO of ad biz

Sundaram, who is a serial entrepreneur, will now lead ibiboAds, an affiliate network platform from the Ibibo Group. His own venture, PlatformPlay, is now fully merged with Smile Vun Group's Precision Match

Sonam Gulati May 6, 2014 7:52 AM

Publicis bags creative duties of fragrance house SH Kelkar

The win comes on the back of a multi-agency pitch. The fragrance house has aggressive growth plans as it seeks to establish itself in the global arena

exchange4media Staff May 6, 2014 7:50 AM

STAR India names Gurjeev Singh to head network's International Biz

Prior to this appointment, Singh was COO of MediaPro. He will move to STAR International once the transition of MediaPro is complete

exchange4media Staff May 6, 2014 7:48 AM