Date-wise News
Amitabh Bachchan adds star power to Complan's Golden Jubilee plans?blur=25

As Complan completes 50 years in India, the health drink brand has unveiled its new-look packaging & messaging 'Taakat Ka Naya Plan - Naya Complan', along with roping in Big B as brand ambassador

exchange4media Staff Feb 19, 2014 9:45 AM

Mobile is today's mantra: Mariam Mammen Mathew?blur=25

Videos, mobiles, tablets & curated content are here to stay and will grow significantly. We can see print players adapting to these and trying to differentiate themselves, says the COO of Manorama Online

Deepa Balasubramanian Feb 19, 2014 9:36 AM

Businessworld unveils the Indian Multiplex Awards?blur=25

The Businessworld Indian Multiplex Awards is a pioneering initiative to honour the rapidly expanding industry & cinema exhibition players who have revolutionised the movie business in India

exchange4media Staff Feb 19, 2014 9:03 AM

YouTube - the hottest new destination for advertising?blur=25

Brands are launching campaigns on YouTube first due to its sheer reach & impact on consumers. While there are other options such as movie streaming apps, YouTube still rules the roost for video ads, say experts

Sonam Gulati Feb 19, 2014 8:25 AM

Why so serious? Cadbury 5 Star offers the perfect cure in latest ad?blur=25

The new rib-tickling ad by Cadbury 5 Star, sans the famous duo of Ramesh & Suresh, urges people to get rid of seriousness from their lives with a dose of chocolate treatment

Twishy Feb 19, 2014 7:59 AM

Big FM hikes ad rates by 20-30% across markets?blur=25

The FM player calls its decision to hike the ad rates as price correction, given the network strength and more recently, the network's performance - both in metros & emerging markets

exchange4media Staff Feb 19, 2014 7:54 AM

Prasar Bharti receives much needed funds in Interim Budget 2014?blur=25

The public broadcaster has been allocated grants-in-aid of Rs 2,331.58 crore; the total plan outlay for broadcasting is Rs 641.58 crore

exchange4media Staff Feb 19, 2014 7:53 AM

Jury announced for OOH Conference and Awards 2014?blur=25

The 14-member Jury panel will be chaired by Karan Bajwa, MD, Microsoft. The Awards, to be held on March 20, will recognise exceptional work in OOH advertising and digital signage

Abhinna Shreshtha Feb 19, 2014 7:51 AM

Social Wavelength bags digital & social media duties of Raymond?blur=25

Social Wavelength won the Raymond account on the back of a multi-agency pitch. The agency will help the brand in effective consumer engagement on digital platforms

exchange4media Staff Feb 19, 2014 7:48 AM

Goafest 2014: Promo-Activation, PR, Broadcaster, Publisher Abbys introduced?blur=25

The Goafest Committee yesterday announced the dates for Goafest 2014 as May 29- 31; as well as changes in the judging process

exchange4media Staff Feb 19, 2014 7:47 AM

CNN International appoints Ravi Agrawal as New Delhi Bureau Chief?blur=25

Agrawal will manage and oversee CNN's multi-platform newsgathering operations from India with effect from April 1, 2014

exchange4media Staff Feb 19, 2014 7:45 AM

Starcom MediaVest Group appoints Hanley King as Chairman, SMG India?blur=25

King to oversee strategic operations, new business and key clients for SMG India and SMG Convonix

exchange4media Staff Feb 19, 2014 7:43 AM