Date-wise News

This year, the jury had to sift through almost 537 entries across 41 categories. Reliance Broadcast and Ogilvy & Mather are among those that lead the list of shortlisted entries

Abhinna Shreshtha 27-January-2014

GECs and 'music only' channels are likely to be the most affected in case of a ratings blackout. The other genres would swing between minimal to moderate impact, say industry experts

Abhinav Trivedi 27-January-2014

JWT India has seen a reshuffle of sorts across disciplines initiated in October last year, which has led to about 25-26 exits from the agency, say industry insiders

Priyanka Mehra 27-January-2014

Working with 22 Feet Digital Solutions, the spirit major created a 'digital roadblock' across the country's top 10 internet websites as well as mobile TV applications - Zenga TV and Ditto TV

Abhinna Shreshtha 27-January-2014

Facebook's recent aggressive stance towards revamping its ad capabilities continues as the company announced that it is doing limited tests of a system that will allow Facebook ads to be delivered to third party apps

Abhinna Shreshtha 27-January-2014

Japanese consumers do not like comparative advertising, the reason could be the close-knit nature of the Japanese biz & advtg communities, says Hitedo Yagi, Creative Art Director, Dentsu Tokyo

Gunjan Verma 27-January-2014

The best campaigns today that are winning hearts all over the world are really those that we create to spark conversations, says the CCO, Leo Burnett, MENA - Middle East & North Africa

Sonam Gulati 27-January-2014

Khan was conferred with 'The Indian Creativity Hall of Fame' by exchange4media on Jan 24. The ad veteran laments that advtg no longer talks to people. It talks at them. He points out all that is wrong with this industry today

Twishy 27-January-2014

Mitra and Atri will be responsible for outlining new corporate sales & marketing strategy in states such as Bihar, MP, Jharkhand, Punjab, Haryana and Chhattisgarh

exchange4media Staff 27-January-2014

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