Date-wise News
Golden Mikes 2014: Reliance Broadcast, O&M lead the nominations

This year, the jury had to sift through almost 537 entries across 41 categories. Reliance Broadcast and Ogilvy & Mather are among those that lead the list of shortlisted entries

Abhinna Shreshtha Jan 27, 2014 10:05 AM

How individual genres will fare in case of ratings blackout?

GECs and 'music only' channels are likely to be the most affected in case of a ratings blackout. The other genres would swing between minimal to moderate impact, say industry experts

Abhinav Trivedi Jan 27, 2014 9:41 AM

Restructuring at JWT India leads to unhappy exits

JWT India has seen a reshuffle of sorts across disciplines initiated in October last year, which has led to about 25-26 exits from the agency, say industry insiders

Priyanka Mehra Jan 27, 2014 9:33 AM

Bacardi takes 'Untameable' tag to digital media in aggressive push

Working with 22 Feet Digital Solutions, the spirit major created a 'digital roadblock' across the country's top 10 internet websites as well as mobile TV applications - Zenga TV and Ditto TV

Abhinna Shreshtha Jan 27, 2014 9:23 AM

Facebook tests ads in third party apps

Facebook's recent aggressive stance towards revamping its ad capabilities continues as the company announced that it is doing limited tests of a system that will allow Facebook ads to be delivered to third party apps

Abhinna Shreshtha Jan 27, 2014 9:09 AM

What makes Japanese ads different?

Japanese consumers do not like comparative advertising, the reason could be the close-knit nature of the Japanese biz & advtg communities, says Hitedo Yagi, Creative Art Director, Dentsu Tokyo

Gunjan Verma Jan 27, 2014 9:06 AM

Advtg today is more about building a place in the hearts of consumers: Bechara Mouzannar

The best campaigns today that are winning hearts all over the world are really those that we create to spark conversations, says the CCO, Leo Burnett, MENA - Middle East & North Africa

Sonam Gulati Jan 27, 2014 8:51 AM

Thank God, I am out of it: Mohammed Khan

Khan was conferred with 'The Indian Creativity Hall of Fame' by exchange4media on Jan 24. The ad veteran laments that advtg no longer talks to people. It talks at them. He points out all that is wrong with this industry today

Twishy Jan 27, 2014 8:33 AM

Dainik Bhaskar elevates Raja Mitra & Dharmendra Atri to National Sales Head

Mitra and Atri will be responsible for outlining new corporate sales & marketing strategy in states such as Bihar, MP, Jharkhand, Punjab, Haryana and Chhattisgarh

exchange4media Staff Jan 27, 2014 8:16 AM