McCann Mumbai's campaigns for Western Union & Penguin Audiobooks were ranked among the most-awarded print campaigns in the world in 2013. Taproot was placed

exchange4media Staff Feb 13, 2014 4:55 PM

Vinod Dua and veteran journalist Sanjay Pugalia will drive the channel's primetime line-up with 'Vinod Dua Ka Prashnkaal' and 'India 9 Baje', respectively

exchange4media Staff Feb 13, 2014 10:59 AM

The agency currently represents Puthiya Thalaimurai, Pudhu Yugam, and Chennai Live, among others

Deepa Balasubramanian Feb 13, 2014 9:22 AM

Marketers today are looking at digital as one of the strongest ways to create a more competitive advantage for their company and also building greater customer affinity

Deepa Balasubramanian Feb 13, 2014 9:10 AM

Even as marketers & media planners feel that measurement mechanism has become more of a battleground than a yardstick, they are firm that future of investments in print or broadcast without measurement is impossible

Abhinav Trivedi and Abid Hasan Feb 13, 2014 8:59 AM

With the medium growing at a breakneck speed, marketers are now looking for greater reach & accurate numbers on ROI. Is this the right time to introduce a measurement body along the lines of IRS or TAM?

Sonam Gulati Feb 13, 2014 8:45 AM

The recent ad on AIR's FM channel is a veiled attack on celebrity endorsers. Is it fair to blame celebrities for products they endorse or should the manufacturer or service provider be also made responsible?

Twishy Feb 13, 2014 8:37 AM

Following the hearing yesterday, the Delhi High Court has given a two-week extension for implementation of TV ratings guidelines other than the cross-holding clause

Abid Hasan Feb 13, 2014 8:25 AM

Padhi is the only Indian in the jury panel for this year. The jury panel is chaired by David Droga. The judging process will take place in Shanghai at the end of February

exchange4media Staff Feb 13, 2014 8:03 AM

The channel will air 'Expendables 2', 'After Earth', 'Dark Tide' & 'The Girl with The Dragon Tattoo' from noon onwards as part of its Premiere Pixathon initiative

exchange4media Staff Feb 13, 2014 7:53 AM

Coming from a strong media & entertainment industry background, Singh will oversee the internet giant's business in India & report to Yvonne Chang, VP & Head of India and South East Asia, Yahoo

Sonam Gulati Feb 13, 2014 7:51 AM

Deadline for implementing the guidelines has been pushed back by 15 days to March 6, 2014. However, in the case of the cross-holding clause, the High Court has ruled that it will be on hold till the time the case continues

Abid Hasan Feb 13, 2014 7:49 AM

India has 24+ million LinkedIn members. Tech companies are most followed by members in APAC region. Top five companies followed in India are: TCS, IBM, Accenture, Hewlett-Packard, Infosys

exchange4media Staff Feb 13, 2014 7:48 AM