Date-wise News
McCann Mumbai is most awarded agency in India: Gunn Report

McCann Mumbai's campaigns for Western Union & Penguin Audiobooks were ranked among the most-awarded print campaigns in the world in 2013. Taproot was placed

exchange4media Staff Feb 13, 2014 4:55 PM

IBN7 revamps primetime programming with two new shows

Vinod Dua and veteran journalist Sanjay Pugalia will drive the channel's primetime line-up with 'Vinod Dua Ka Prashnkaal' and 'India 9 Baje', respectively

exchange4media Staff Feb 13, 2014 10:59 AM

Fourth Dimension completes three years in Chennai

The agency currently represents Puthiya Thalaimurai, Pudhu Yugam, and Chennai Live, among others

Deepa Balasubramanian Feb 13, 2014 9:22 AM

"Digital marketing is about implementing and get going"

Marketers today are looking at digital as one of the strongest ways to create a more competitive advantage for their company and also building greater customer affinity

Deepa Balasubramanian Feb 13, 2014 9:10 AM

"No measurement is not an option and industry doesn't survive like that"

Even as marketers & media planners feel that measurement mechanism has become more of a battleground than a yardstick, they are firm that future of investments in print or broadcast without measurement is impossible

Abhinav Trivedi and Abid Hasan Feb 13, 2014 8:59 AM

Is there a need for standard measurement body in digital advertising?

With the medium growing at a breakneck speed, marketers are now looking for greater reach & accurate numbers on ROI. Is this the right time to introduce a measurement body along the lines of IRS or TAM?

Sonam Gulati Feb 13, 2014 8:45 AM

Are the radio ads against celebrities justified?

The recent ad on AIR's FM channel is a veiled attack on celebrity endorsers. Is it fair to blame celebrities for products they endorse or should the manufacturer or service provider be also made responsible?

Twishy Feb 13, 2014 8:37 AM

TV ratings guidelines: TAM gets two weeks to revamp its ops

Following the hearing yesterday, the Delhi High Court has given a two-week extension for implementation of TV ratings guidelines other than the cross-holding clause

Abid Hasan Feb 13, 2014 8:25 AM

Taproot's Santosh Padhi on jury panel for International Andy Awards 2014

Padhi is the only Indian in the jury panel for this year. The jury panel is chaired by David Droga. The judging process will take place in Shanghai at the end of February

exchange4media Staff Feb 13, 2014 8:03 AM

Sony Pix seeks to amaze with four back to back premieres on Feb 16

The channel will air 'Expendables 2', 'After Earth', 'Dark Tide' & 'The Girl with The Dragon Tattoo' from noon onwards as part of its Premiere Pixathon initiative

exchange4media Staff Feb 13, 2014 7:53 AM

Forbes India's Gurmit Singh joins Yahoo India as Managing Director

Coming from a strong media & entertainment industry background, Singh will oversee the internet giant's business in India & report to Yvonne Chang, VP & Head of India and South East Asia, Yahoo

Sonam Gulati Feb 13, 2014 7:51 AM

TV ratings guidelines case: HC gives some respite to Kantar

Deadline for implementing the guidelines has been pushed back by 15 days to March 6, 2014. However, in the case of the cross-holding clause, the High Court has ruled that it will be on hold till the time the case continues

Abid Hasan Feb 13, 2014 7:49 AM

LinkedIn crosses 50-million member mark in Asia Pacific

India has 24+ million LinkedIn members. Tech companies are most followed by members in APAC region. Top five companies followed in India are: TCS, IBM, Accenture, Hewlett-Packard, Infosys

exchange4media Staff Feb 13, 2014 7:48 AM