IBN7 revamps primetime programming with two new shows

Vinod Dua and veteran journalist Sanjay Pugalia will drive the channel's primetime line-up with 'Vinod Dua Ka Prashnkaal' and 'India 9 Baje', respectively

e4m by exchange4media Staff
Updated: Feb 13, 2014 10:59 AM
IBN7 revamps primetime programming with two new shows

As the frenzy around the upcoming General Elections builds up, IBN7 is all set to revamp its primetime programming with the introduction of two brand new shows.

Starting February 17, 2014, the new programming will mark the return of Indian television’s ‘Original Election Man’ Vinod Dua. In a special election show, ‘Vinod Dua Ka Prashnkaal’, which will be the first fully interactive prime-time election show on any Hindi news platform, the host will give a platform to viewers to express themselves freely and participate in the election discussions.

IBN7 will put out a ‘Topic of the Day’ for a fixed time during the day, inviting viewers to call in with their views and questions. Questions would also be taken from Twitter, Facebook and the channel’s website, IBNKhabar. Additionally, the channel will also integrate a distinct video element, called ‘Open Mike’, which will allow on-camera views and questions on the day’s topic. ‘Vinod Dua Ka Prashnkaal’ will air Monday to Thursday at 8:00 PM.

Another new prime time show, ‘India 9 Baje’, will go on air from February 18, 2014, Monday to Friday, at 9:00 PM, and will see Sanjay Pugalia do a round-up of the day’s major news stories. The show will follow a flexible format, primarily consisting of one big debate, along with other stories of impact from the worlds of politics, sports, business, international and entertainment news.

Speaking on IBN7’s new prime-time line-up, Vinay Tewari, Managing Editor, CNN-IBN & IBN7 said, “Elections are a complex, engaging and diverse event. It needs solid professionals who understand the complexities, who can simplify it for our audience and who believe in clarity over noise and sensation. We have brought in two of India’s leading journalists to take our primetime programming to the next level and who symbolise our beliefs about news. Vinod Dua, with his experience and unique style, is back to give viewers his take on the elections and engage them in our daily discourse while Sanjay Pugalia, whose understanding of politics and political economy is unparalleled, will debate and encapsulate the day’s major news on ‘India 9 Baje’.”

Rajdeep Sardesai, Editor-in-Chief, IBN Network added here, “We are looking at possibly the most crucial general elections in Indian history. And IBN7 is set to launch two new shows anchored by two of the most influential and experienced journalists in the industry. Amidst the furore of elections, our new prime time line-up aims to help our viewers understand the socio-political scenario better and enable them to make informed decisions. We believe that these shows will add immense value to our programming and enable our network to set the industry standard for years to come.”

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