Date-wise News
Vinod Kunj and Gaurav Bahirvani launch 'Simple Simon'

To democratize the art of brand building, the idea of Simple Simon was born with one key intent - to hit the market with a 'Simple Stick'

exchange4media Staff May 2, 2014 4:51 PM

ABP Group ropes in Kaushik Ghosh as VP, Bengali Magazines

Ghosh joins in from Times Television Network, where he was Business Head – ET Now and Times Now. In his new role, he will be reporting to DD Purkayastha, MD & CEO, ABP Group

Abid Hasan May 2, 2014 1:23 PM

As counting day approaches, b'casters seek Rs 1.25 lakh-Rs 2 lakh for 10 sec

However, with a window of just a few hours available on May 16 & frequent channel switching expected, the ROI on counting day by brands remains to be seen

Abid Hasan May 2, 2014 9:28 AM

Brands that thrive without TVCs

From Harley Davidson to Hidesign, some cult brands become popular without investing in television advertising and create benchmarks in marketing

Ankur Gaurav May 2, 2014 9:08 AM

Hindi daily Hari Bhoomi launches Bhopal edition

This is the newspaper's second edition in Madhya Pradesh after Jabalpur. It is currently published from Rohtak, New Delhi, Jabalpur, Raipur and Bilaspur

Abid Hasan May 2, 2014 9:05 AM

You need to get under people's skin with the news: Arnab Goswami

The Editor-In- Chief of Times Now and Sam Balsara, Chairman, Madison World get together to discuss 'The Next Generation News Anchor - Reinventing the way news is done'

Abid Hasan May 2, 2014 9:02 AM

JWT Singapore launches personal safety accessory for women 'The Guardian Angel'

The innovation can be worn as a necklace or a bracelet. The initiative is in support of the Association of Women for Action and Research (AWARE)

exchange4media Staff May 2, 2014 8:56 AM

Jacqueline Fernandez to be the brand ambassador  for The Body Shop

It's after three years that The Body Shop has brought in a new brand ambassador. Previous brand ambassador was Dia Mirza

Kanika Mehrotra May 2, 2014 8:43 AM

Creative storytelling - then and now

Ajay Gahlaut, ECD, O&M and Samit Malkani, Creative Director, Google give the low-down on the art of storytelling to the new generation

Devansh Sharma May 2, 2014 8:19 AM

Jabong launches monthly fashion magazine The Juice

Targeted at young Indian e-shoppers, the magazine will have content on fashion, beauty, people, trends, travel and pop culture

exchange4media Staff May 2, 2014 8:03 AM

Vdopia hires Jason Shulman, Farzad Jamal and Narayanan Iyer

The mobile video and media advertising company's clients include Coca-Cola, Walt Disney, McDonald's, Intel, Microsoft, and Ford among others

exchange4media Staff May 2, 2014 7:59 AM