To democratize the art of brand building, the idea of Simple Simon was born with one key intent - to hit the market with a 'Simple Stick'

exchange4media Staff May 2, 2014 4:51 PM

Ghosh joins in from Times Television Network, where he was Business Head – ET Now and Times Now. In his new role, he will be reporting to DD Purkayastha, MD & CEO, ABP Group

Abid Hasan May 2, 2014 1:23 PM

However, with a window of just a few hours available on May 16 & frequent channel switching expected, the ROI on counting day by brands remains to be seen

Abid Hasan May 2, 2014 9:28 AM

From Harley Davidson to Hidesign, some cult brands become popular without investing in television advertising and create benchmarks in marketing

Ankur Gaurav May 2, 2014 9:08 AM

This is the newspaper's second edition in Madhya Pradesh after Jabalpur. It is currently published from Rohtak, New Delhi, Jabalpur, Raipur and Bilaspur

Abid Hasan May 2, 2014 9:05 AM

The Editor-In- Chief of Times Now and Sam Balsara, Chairman, Madison World get together to discuss 'The Next Generation News Anchor - Reinventing the way news is done'

Abid Hasan May 2, 2014 9:02 AM

The innovation can be worn as a necklace or a bracelet. The initiative is in support of the Association of Women for Action and Research (AWARE)

exchange4media Staff May 2, 2014 8:56 AM

It's after three years that The Body Shop has brought in a new brand ambassador. Previous brand ambassador was Dia Mirza

Kanika Mehrotra May 2, 2014 8:43 AM

Ajay Gahlaut, ECD, O&M and Samit Malkani, Creative Director, Google give the low-down on the art of storytelling to the new generation

Devansh Sharma May 2, 2014 8:19 AM

Targeted at young Indian e-shoppers, the magazine will have content on fashion, beauty, people, trends, travel and pop culture

exchange4media Staff May 2, 2014 8:03 AM

The mobile video and media advertising company's clients include Coca-Cola, Walt Disney, McDonald's, Intel, Microsoft, and Ford among others

exchange4media Staff May 2, 2014 7:59 AM