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Star Movies tops movie channels, Sony is named the highest rated GEC, Aaj Tak the top news channel, Radio Mirchi the leading radio station; Hindustan leads in Hindi newspapers & Anandbazar Patrika leads regional newspapers in this year's edition of Pitch Media BrandOmeter

Devansh Sharma 30-July-2014

Star Movies tops movie channels, Sony is named the highest rated GEC, Aaj Tak the top news channel, Radio Mirchi the leading radio station; Hindustan leads in Hindi newspapers & Anandbazar Patrika leads regional newspapers in this year's edition of Pitch Media BrandOmeter

Devansh Sharma 30-July-2014

Following the concept of 'umbrella branding' and devising an advertising strategy of doing 'only that which is absolutely necessary,' Amul campaign remains relevant and young, says RS Sodhi, MD, Amul

Devansh Sharma 21-July-2014

Swapan Dutta, President, Retail, Monte Carlo Fashions, talks about the company’s recent foray into the Middle East, its marketing mix and brand positioning in India

Devansh Sharma 30-June-2014

With users craving for more relevant and niche content, magazine brands have expanded their reach nationwide. Experts predict positive outcome

Devansh Sharma 15-June-2014

Sony India plans to launch over 30 new smartphones this year & expand its distribution network with the addition of 500 exclusive Xperia Lounge stores

Devansh Sharma 10-May-2014

Sashi Shankar, CMO, Idea Cellular talks about Idea’s marketing mix, the big 'Idea' behind their campaigns and how it differentiates the brand

Devansh Sharma 07-May-2014

Ajay Gahlaut, ECD, O&M and Samit Malkani, Creative Director, Google give the low-down on the art of storytelling to the new generation

Devansh Sharma 02-May-2014

Amarjit Batra, CEO, OLX India, narrates the eventful four year journey of OLX in India at Pitch CMO Summit 2014 in Delhi

Devansh Sharma 28-March-2014

According to industry experts, innovation is about reaching out to new markets. A concept,when implemented for the first few times, can be called as innovation, however after a few attempts, it becomes a routine

Devansh Sharma 26-March-2014

Technology opens the doors and helps you walk through creativity, but if we have to predict some of the game changers, it would be creativity because technology grows older every day, says the Chief Creative Officer, Y&R Singapore

Devansh Sharma 24-March-2014

According to industry experts, while there is opportunity to have not for profit media in India, it is also important to understand that the media industry is highly capital intensive & we should ensure that there is no loss

Devansh Sharma 21-January-2014

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