Date-wise News
Did the nation get its answers from Mr. Modi?

Paritosh Sharma, Founder, hashtaag.com, recounts reasons why he believes Modi is the right man for the job

Paritosh Sharma May 10, 2014 12:18 PM

Has Arnab done what all of Arabia's perfumes couldn't do?

Kapil Gupta, Founder & CEO, OMLogic, takes account of what Modi did right and wrong in the much-awaited interview on 'Frankly Speaking With Arnab'

Kapil Gupta May 10, 2014 12:15 PM

The ABCDE of #ModiSpeaksToArnab

Vishakha Singh, Executive Director, Aurora Comms , defines the basics of the landmark Arnab-Modi interview

Vishakha Singh May 10, 2014 12:13 PM

The Arnab-Modi interview and ideas for audience measurement

Paritosh Joshi, independent media & communication consultant, comments on how social media benefits future television measurement systems

Paritosh Joshi May 10, 2014 12:10 PM

“Real time marketing is about marketing with relevance”

Real time marketing allows marketers access to their consumers at times when they would be most receptive to the brand messages in new & creative ways, says Simon Ruparelia, Head – Digital, APAC, GolinHarris

Abhinn Shreshtha May 10, 2014 12:00 PM

Quick Recap: POG deal falls through; NDTV re-subscribes to TAM

In a surprise move, Publicis Groupe & Omnicom Group have called off the $35 billion merger deal; NDTV has re-subscribed to TAM data & the subscription has just started – some of the major developments during the week...

exchange4media Staff May 10, 2014 11:54 AM

Sony earmarks Rs 350 cr for marketing of its smartphones

Sony India plans to launch over 30 new smartphones this year & expand its distribution network with the addition of 500 exclusive Xperia Lounge stores

Devansh Sharma May 10, 2014 11:12 AM

Pepsi says ‘Oh Yes Abhi’ to young talent at Pepsi IPL

PepsiCo plans to leverage the Pepsi IPL platform to promote young talent and has announced the Rs 10 lakh Pepsi Emerging Talent Award, besides unveiling two TVCs

exchange4media Staff May 10, 2014 10:07 AM

Weber Shandwick appoints Bianca Ghose as Managing Editor, Mediaco

Ghose will oversee the content development process for clients, working closely with Weber Shandwick’s Digital team. She joins in from NDTV Profit

exchange4media Staff May 10, 2014 9:17 AM

#ModiSpeaksToArnab garners 17 cr potential Twitter impressions

Narendra Modi gave his first interview to an English news channel, when he spoke to Arnab Goswami, Editor-in-Chief, Times Now yesterday. #ModiSpeaksToArnab was the No 1. Twitter trend nationally & globally

exchange4media Staff May 10, 2014 9:09 AM

Al Anstey, Managing Director, Al Jazeera English

There are always distribution challenges in every country. There are substantial numbers of cable operators in India and we are looking to further breakthroughs as well. However, news channels are weeping when it comes to carriage fees as they pay a huge amount.

exchange4media Staff May 10, 2014 12:00 AM