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Guest Column: Is the ASCI Code stifling creativity in advertising?

Over a period of time, the fiercest creative minds learn to treat these limitations not as obstacles to crafting great brand messages but worthy adversaries who force their minds into a higher gear, says communication consultant Paritosh Joshi

Paritosh Joshi Mar 18, 2015 8:29 AM

The Arnab-Modi interview and ideas for audience measurement

Paritosh Joshi, independent media & communication consultant, comments on how social media benefits future television measurement systems

Paritosh Joshi May 10, 2014 12:10 PM