Date-wise News
Sunil Lulla steps down as President – Corporate Development, BCCL Group

Lulla was with the organisation for nine years. Confirming the news to exchange4media, he said that his stint with the organisation was “very good, outstanding and enviable”

Abid Hasan Jun 30, 2014 3:59 PM

Sunil Lulla steps down as President – Corporate Development, BCCL Group

Lulla was with the organisation for nine years. Confirming the news to exchange4media, he said that his stint with the organisation was “very good, outstanding and enviable”

Abid Hasan Jun 30, 2014 3:48 PM

Fourth Dimension to handle national media ad sales of Samaya TV

Samaya TV has appointed Fourth Dimension as their national media sales partner. This collaboration will enable them to reach out to advertisers across India

exchange4media Staff Jun 30, 2014 2:16 PM

iContract wins bags digital mandate for Sony Music Entertainment

iContract, the digital agency offering from Contract Advertising, has been awarded the digital duties by Sony Music Entertainment, India following a multi-agency pitch

exchange4media Staff Jun 30, 2014 1:30 PM

iContract wins bags digital mandate for Sony Music Entertainment

iContract, the digital agency offering from Contract Advertising, has been awarded the digital duties by Sony Music Entertainment, India following a multi-agency pitch

exchange4media Staff Jun 30, 2014 1:28 PM

Viber empowers underprivileged girls' football team

The digital campaign 'Vibe The Goal' aims to raise funds for sports equipment and education resources for the young girls

exchange4media Staff Jun 30, 2014 8:29 AM

Dentsu Aegis Network forms Digital Council with heads of Isobar, Webchutney, iProspectCommunicate2

With 500 digital specialists and three digital specialist companies as part of the Digital Council, the aim is to provide comprehensive digital services in India

exchange4media Staff Jun 30, 2014 8:14 AM

The reinvention of Mother Dairy

exchange4media takes stock of Mother Dairy's innovative approach to shedding its traditional image and its unique brand recall amidst giants like Amul and Nestle

Kanika Mehrotra Jun 30, 2014 8:10 AM

Views mixed on control mechanisms for curbing paid news in media

While some media players have called for strict enforcement mechanisms to monitor & restrict the proliferation of paid news, others insist curbing paid news should be self enforced & a moral responsibility of the media industry

Abid Hasan Jun 30, 2014 7:58 AM

Paper Boat fortifies brand portfolio with more 'desi' flavours

With typically nuanced Indian flavours, Paper Boat is all set to capture the Indian palette again. exchange4media explores the rationale behind the expansion

Kanika Mehrotra Jun 30, 2014 7:56 AM

Print is the strongest category in our media mix: Swapan Datta

Swapan Dutta, President, Retail, Monte Carlo Fashions, talks about the company’s recent foray into the Middle East, its marketing mix and brand positioning in India

Devansh Sharma Jun 30, 2014 7:55 AM

E-commerce players keen for the govt to bring reforms in GST

GST, a long pending tax reform that has been in the economic version of "development hell", is one among other reforms e-commerce players expect from the Union Budget this year

Abhinn Shreshtha Jun 30, 2014 7:51 AM

Video: "News is a cash-strapped industry & we desperately need resources"

KVL Narayan Rao, Vice Chairman, NDTV underscores how important FDI in news media is & stresses that healthy investment is very good for the industry & can be achieved without compromising Indianness of operations

Abid Hasan Jun 30, 2014 7:50 AM