Video: "News is a cash-strapped industry & we desperately need resources"
KVL Narayan Rao, Vice Chairman, NDTV underscores how important FDI in news media is & stresses that healthy investment is very good for the industry & can be achieved without compromising Indianness of operations
Increasing Foreign Direct Investment (FDI) in news media has been a demand of news broadcasters for some time now, and keeping in mind this demand, the Government has asked all stakeholders to give their views on this issue.
However, despite the Government taking the stakeholders’ comments and the Telecom Regulatory Authority of India (TRAI) giving its green signal, no hike is seen yet in FDI in news media from the current 26 per cent to 49 per cent as demanded.
Talking to exchange4media, KVL Narayan Rao, Vice Chairman, NDTV underscored how important FDI in news media is and said, “News is a cash strapped and cash starved industry and we desperately need resources.”
He further said, “Sometimes we need to get an investor, who will come forward and fund some of the operations till such time that the economy opens up and till such time when subscriptions revenues don’t come in. I think healthy investment is very good for the industry.”
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