Date-wise News
According to highly placed sources in the industry, Thapar put in his papers yesterday. He will be joining Headlines Today from April 1, 2014
Abid Hasan Mar 28, 2014 4:41 PM
The relationship begins with immediate effect and will be handled by MEC's Gurgaon office. GoDaddy has identified India as a priority market for its global expansion
exchange4media Staff Mar 28, 2014 1:49 PM
Highly placed industry sources indicate that Bose, who is also member of the operating board at DDB Mudra Group, had put in his papers earlier this week
exchange4media Staff Mar 28, 2014 9:37 AM
With the lines blurring between digital, social & offline, brands need to decide on what they want to achieve first - whether it is enhancing experience for a prospect or an existing member, says the CMO of Mahindra Holidays
Abhinna Shreshtha Mar 28, 2014 9:27 AM
Even as the debate on usage of conventional & unconventional media intensifies, marketers need to understand that undertaking initiatives that are unconventional within conventional media can also give the desired impact
Abid Hasan Mar 28, 2014 9:11 AM
According to ITC's Nilanjan Mukherjee, the intriguing question is how to afford a 30-sec ad amidst increasing costs. Effective communication captures the key messages, which allows brands to compress the ad message
Everybody knows & says that the world of consumers is changing, but they are changing to become hybrid consumers. There is no fragmentation now, says the Chairman & CEO of PepsiCo India
Ankur Gaurav Mar 28, 2014 8:31 AM
The SC observation of suspending CSK and RR has added to BCCI'swoes. Marketers feel that this would not only result in loss of viewership but also credibility. All eyes are on the order to be passed today
Abhinav Trivedi Mar 28, 2014 7:57 AM
Amarjit Batra, CEO, OLX India, narrates the eventful four year journey of OLX in India at Pitch CMO Summit 2014 in Delhi
Devansh Sharma Mar 28, 2014 7:55 AM
At the Pitch CMO Summit 2014 in Delhi, Sunil Kataria, COO - Sales, Marketing & SAARC, Godrej Consumer Products, talks about how Cinthol has sustained for 62 years by reinventing from time to time
exchange4media Staff Mar 28, 2014 7:52 AM
Dentsu Communications has bagged the creative duties of Emerald Haven Realty, the housing business of the TVS Group. The win comes on the back of a multi-agency pitch
exchange4media Staff Mar 28, 2014 7:50 AM
Social Wavelength marks WPP's fifth acquisition in India in the last four years. This acquisition marks a further step in WPP's strategy of developing its networks in fast-growth markets & sectors
exchange4media Staff Mar 28, 2014 7:49 AM
Ballabh will be leading the agency's efforts in digital media planning and strategy for all clients. He moves from Razorfish, where he was Senior VP, Digital Media
exchange4media Staff Mar 28, 2014 7:47 AM
As per the viewership data sourced from TAM subscribers for Week 12 (March 18-24) of 2014, all the major GECs registered loss in viewership
exchange4media Staff Mar 28, 2014 7:46 AM
