Date-wise News
Karan Thapar quits CNN-IBN; to join Headlines Today

According to highly placed sources in the industry, Thapar put in his papers yesterday. He will be joining Headlines Today from April 1, 2014

Abid Hasan Mar 28, 2014 4:41 PM

MEC India wins the media duties of GoDaddy

The relationship begins with immediate effect and will be handled by MEC's Gurgaon office. GoDaddy has identified India as a priority market for its global expansion

exchange4media Staff Mar 28, 2014 1:49 PM

Madhukar Kamath & Pratap Bose deny Bose's exit from DDB Mudra Group

Highly placed industry sources indicate that Bose, who is also member of the operating board at DDB Mudra Group, had put in his papers earlier this week

exchange4media Staff Mar 28, 2014 9:37 AM

Listening provides insights to improve your processes: Deepali Naair

With the lines blurring between digital, social & offline, brands need to decide on what they want to achieve first - whether it is enhancing experience for a prospect or an existing member, says the CMO of Mahindra Holidays

Abhinna Shreshtha Mar 28, 2014 9:27 AM

Marketers cannot create a brand by just relying on new media, say experts

Even as the debate on usage of conventional & unconventional media intensifies, marketers need to understand that undertaking initiatives that are unconventional within conventional media can also give the desired impact

Abid Hasan Mar 28, 2014 9:11 AM

"If you want advtg to work, you need to understand the high points in the advert"

According to ITC's Nilanjan Mukherjee, the intriguing question is how to afford a 30-sec ad amidst increasing costs. Effective communication captures the key messages, which allows brands to compress the ad message

Twishy Mar 28, 2014 8:48 AM

Concept of a master brand is now a paradox: D Shivakumar

Everybody knows & says that the world of consumers is changing, but they are changing to become hybrid consumers. There is no fragmentation now, says the Chairman & CEO of PepsiCo India

Ankur Gaurav Mar 28, 2014 8:31 AM

Marketers wait for SC order as IPL credibility takes a hit

The SC observation of suspending CSK and RR has added to BCCI'swoes. Marketers feel that this would not only result in loss of viewership but also credibility. All eyes are on the order to be passed today

Abhinav Trivedi Mar 28, 2014 7:57 AM

How OLX reinvented the classifieds category in India

Amarjit Batra, CEO, OLX India, narrates the eventful four year journey of OLX in India at Pitch CMO Summit 2014 in Delhi

Devansh Sharma Mar 28, 2014 7:55 AM

Godrej's Kataria talks about Brand Cinthol's 62 years of successful reinvention

At the Pitch CMO Summit 2014 in Delhi, Sunil Kataria, COO - Sales, Marketing & SAARC, Godrej Consumer Products, talks about how Cinthol has sustained for 62 years by reinventing from time to time

exchange4media Staff Mar 28, 2014 7:52 AM

Dentsu Communications bags creative duties of TVS Housing

Dentsu Communications has bagged the creative duties of Emerald Haven Realty, the housing business of the TVS Group. The win comes on the back of a multi-agency pitch

exchange4media Staff Mar 28, 2014 7:50 AM

JWT to acquire majority stake in Social Wavelength in India

Social Wavelength marks WPP's fifth acquisition in India in the last four years. This acquisition marks a further step in WPP's strategy of developing its networks in fast-growth markets & sectors

exchange4media Staff Mar 28, 2014 7:49 AM

Cheil Worldwide SW Asia appoints Vivek Ballabh as AVP - Digital Media

Ballabh will be leading the agency's efforts in digital media planning and strategy for all clients. He moves from Razorfish, where he was Senior VP, Digital Media

exchange4media Staff Mar 28, 2014 7:47 AM

Week 12 ratings: All top GECs lose viewership

As per the viewership data sourced from TAM subscribers for Week 12 (March 18-24) of 2014, all the major GECs registered loss in viewership

exchange4media Staff Mar 28, 2014 7:46 AM