Date-wise News
Ogilvy & Mindshare among lead nominees @exchange4media Dainik Bhaskar INK Awards?blur=25

Malayala Manorama has seven finalist entries. Ogilvy & Mather and DNA have bagged eight nominations each. Mindshare & Crayons have six entries each that have made it to the finalists' list

exchange4media Staff May 7, 2014 9:24 AM

Sports properties draw e-commerce players; Jabong enters the field with NBA tie-up?blur=25

Sports properties continue to lure e-commerce companies. Amazon, Flipkart, Quikr, GoDaddy have already invested in IPL; Jabong joins the sports bandwagon with NBA tie-up

Abhinav Trivedi May 7, 2014 9:13 AM

You can't be a default choice, you have to be an active choice: Rohit Ohri?blur=25

The Chairman, Dentsu India & CEO, Dentsu Asia Pacific South rubbishes rumours of his quitting the agency, and talks about growth plans for 2014, how Taproot & Webchutney acquisitions have been gamechangers, and more

Priyanka Mehra May 7, 2014 8:55 AM

10+2 Ad Cap: With another hearing date, b’casters mull over the way forward?blur=25

Innovative advertising, subscription revenues and expansion of ad minutes are some of the main elements considered for the future of ad cap

Abid Hasan May 7, 2014 8:27 AM

Pitch Brands 50 to be unveiled soon?blur=25

Pitch magazine will felicitate brands for excellence in marketing in 10 different categories. Santosh Desai, MD & CEO, Future Brands is the Jury Chair

Kanika Mehrotra May 7, 2014 7:59 AM

Lifebuoy's Jump Pump activation combines fun with learning?blur=25

Lifebuoy spreads the message of cleanliness by turning the boring & cumbersome hand pump into a fun game at rural schools in UP and Maharashtra

exchange4media Staff May 7, 2014 7:57 AM

HUL launches Prabhat, an initiative for community development in villages?blur=25

Unilever expands Sustainable Living Plan in India with Prabhat, a rural community development programme around nine HUL manufacturing sites in India

exchange4media Staff May 7, 2014 7:54 AM

Social messaging in our campaigns is more of a byproduct :Sashi Shankar?blur=25

Sashi Shankar, CMO, Idea Cellular talks about Idea’s marketing mix, the big 'Idea' behind their campaigns and how it differentiates the brand

Devansh Sharma May 7, 2014 7:52 AM

Ad Cap Case: Final hearing in Delhi HC on July 15?blur=25

The decision was taken at the hearing in the Court today, May 06. The next date has been given keeping in mind News Broadcasters Association's request for more time

Abid Hasan May 7, 2014 7:48 AM