Making magazines digital-ready
Interactive features, captivating content, use of animations & graphics, reaching out to a global audience are some of the ways in which magazines can create successful digital editions, say experts
The growing use of smartphones and tablets to access the internet has made it necessary for magazines to reach out to and engage this user base with digital editions.
Commenting on how interactive features make all the difference, Girish Ramdas, CEO and Co-founder, Magzter said, “Interactive features can change the experience of the readers of digital editions of magazines. Talking covers is one of the most interesting features; another captivating feature is photos with a panoramic view, which can be a great asset for travel-related websites.”
He further said, “The digital store can become a one-stop shop for both magazines and online shopping.”
Speaking on how digital editions expand the reach of magazine even beyond the country’s borders, Ramdas said, “Digital editions provide a good opportunity to publishers to connect with the untapped global market without spending extra. Readers, especially the Indian Diaspora, can access all the magazine editions online.”
“A publisher can make the magazine available globally in just 30 minutes through Magzter. All that publishers need to do is provide us the magazine in PDF or E-pub format and our team will convert it into a digital edition,” he added.
Ruth Feldman, Vice President, International Editorial Director, Martha Stewart Living Omnimedia remarked, “There are three important elements to the digital editions of magazines that readers read on tablets, mobiles, etc. Firstly, magazines need to create captivating content, which will connect the readers more to the magazine. Secondly, magazines need to bring content to life with the help of animations. Thirdly, the digital versions of magazines should be able to give readers an experience that they probably won’t have in real life.”
Ruth Feldman and Girish Ramdas shared their views at the eighth Indian Magazine Congress, which was organised by the Association of India Magazines in New Delhi on February 24 and 25, 2014.
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